# Curated Snacking Experiences The Hillshire Snacking Vending Machine Has a Maitre D' and Butler By Hayley McGlone | Published 2016-10-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hillshire-snacking References: [adweek](http://www.adweek.com/adfreak/hillshires-ultra-classy-vending-machine-comes-its-own-ma-tre-d-and-butler-174243) & [hillshiresnacking](http://www.hillshiresnacking.com/) To promote the new line of [Hillshire](https://www.trendhunter.com/trends/hillshire-snacking-dips-and-spreads) Snacking products, a [gourmet vending machine](https://www.trendhunter.com/trends/novel-robotic-vending-machine) was set up in Santa Monica. The gold painted, Hillshire Snacking vending machine came with a maître d', a butler and velvet ropes. The maître d' quizzed curious passersby to see if they were sophisticated enough for a Hillshire Snacking sample, including asking if they had reservations. Those who weren't dressed well enough were offered a jacket, bow tie and top hat for men, while the ladies were offered lace gloves, a scarf and a hat. Inside the machine, the butler sipped tea, made grandiose gestures and looked haughtily at the enquirers. At the same time, he delivered the snack packs on a silver tray when the maître d' let visitors through the velvet ropes. The publicity stunt, and ad, were aimed at [Millennial](https://www.trendhunter.com/trends/vibes-sour-blue-raspberry-boost-sour-stars) consumers with an interest in food exploration and new flavor profiles. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 4% | Activity: 31% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Gourmet Vending Machines:** Opportunity for businesses to create unique and interactive vending machines that offer curated snacking experiences. - **Personalized Customer Interactions:** Opportunity to engage customers through personalized interactions and create memorable experiences with sophisticated themes. - **Marketing Stunts for Millennials:** Opportunity to create attention-grabbing marketing stunts targeting millennial consumers interested in food exploration. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for food and beverage companies to innovate in the snacking industry by incorporating curated vending machines and personalized customer interactions. - **Hospitality:** Opportunity for hotels and restaurants to enhance customer experiences by incorporating curated themes and personalized interactions. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to create attention-grabbing stunts that resonate with millennial consumers and promote new products or services. ## Related on Trend Hunter - [Spelling Vending Machines](https://www.trendhunter.com/trends/pay-with-words-vending-machine.md) - [Single-Serve Snacking Packs](https://www.trendhunter.com/trends/hillshire-snacking-dips-and-spreads.md) - [Elevated Libation-Friendly Crisps](https://www.trendhunter.com/trends/cheese-and-onion-chips.md) - [Continental Charcuterie-Inspired Snacks](https://www.trendhunter.com/trends/bodega-snacking-duo.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Custom-Made Snacks](https://www.trendhunter.com/trends/sensory-snack-experience.md) - [Branded Tasting Windows](https://www.trendhunter.com/trends/tasting-window.md) - [Flavor Mashup Snacks](https://www.trendhunter.com/trends/mad-genius-snack-lab.md) - [Deluxe Smooth-Nut Chocolate Bars](https://www.trendhunter.com/trends/snickers-pecan-flatware.md)