# Anti-Human Trafficking Pins Hillberg & Berk Aim to Raise $100,000 to Help End Human Trafficking By Grace Mahas | Published 2020-03-05 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/hillberg-berk References: [hillbergandberk](https://hillbergandberk.com/products/venus-pin-2020-edition?variant=31653264719927) & [hillbergandberk](https://hillbergandberk.com/products/venus-pin-2020-edition?variant=31653264719927) In honor of International Women's Day, empowering jewelry brand Hillberg & Berk pledge to donate 100% of the proceeds from the 2020 Venus Pin to end human trafficking in Canada. Currently, human trafficking is one of the fastest-growing crimes in Canada and 25% of victims are children under the age of 18. "International Women’s Day is Sunday, March 8, but Hillberg & Berk is committed to advocating for women every day of the year,” says Hillberg & Berk Founder and CEO, Rachel Mielke. “We recognize our privilege in being able to celebrate women and shed light on certain issues, and by purchasing a piece from the International Women’s Day collection, you’re helping us achieve our goal of raising $100,000 to change countless lives." The brand will also donate 20% of sales from the Camellia Statement Necklace, Camellia Statement Earrings, Daisy Statement Necklace, and Daisy Statement Earrings. Hillberg & Berk are partnering with various anti-human trafficking organizations across Canada including Hope Restored, #NotInMyCity, and the Joy Smith Foundation—to name a few. Image Credit: Hillberg & Berk ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 50% | Activity: 39% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Empowering Jewelry:** The trend of creating jewelry that empowers and supports important causes, such as ending human trafficking. - **Cause-driven Marketing:** The trend of brands using their platforms to raise awareness and funds for social causes, like ending human trafficking. - **Partnerships for Social Impact:** The trend of brands partnering with organizations and charities to collectively address and combat social issues, including human trafficking. ### Sectors Adopting This - **Jewelry:** The jewelry industry can leverage the trend of empowering jewelry to create pieces that support causes and make a positive social impact. - **Marketing/advertising:** The marketing and advertising industry can utilize cause-driven marketing to help brands connect with socially conscious consumers and drive positive change. - **Non-profit/charity:** Non-profit organizations and charities working to end human trafficking can collaborate with brands in partnerships for social impact, amplifying their efforts and raising more funds. ## Related on Trend Hunter - [Breast Cancer Awareness Jewelry](https://www.trendhunter.com/trends/olaeda-hopeful-heart-bracelet-for-breast-cancer-awareness.md) - [Pollinator-Supporting Jewelry Campaigns](https://www.trendhunter.com/trends/birks-for-bees.md) - [Human Trafficking Awareness Campaigns](https://www.trendhunter.com/trends/bodybar-pilates.md) - [Women-Designed Jewelry](https://www.trendhunter.com/trends/gaillard-jewelry.md) - [Empowering Jewelry Designs](https://www.trendhunter.com/trends/empowering-jewelry.md) - [Celebrational Branded Women's Initiatives](https://www.trendhunter.com/trends/truand-truand-continues.md) - [National Trafficking Awareness Ads](https://www.trendhunter.com/trends/see-the-trafficking-signs.md) - [Women-Empowering Jewelry Campaigns](https://www.trendhunter.com/trends/empowering-jewelry-campaign.md) - [Social Good Brand Practices](https://www.trendhunter.com/trends/dignity-coconuts.md)