# Halloween-Themed Popping Candies These Hilco Treats are Perfect for Halloween Enjoyment By Michael Hemsworth | Published 2022-09-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hilco-treats References: [csnews](https://www.csnews.com/kool-aid-warheads-halloween-treats) & [hilcousa](https://www.hilcousa.com)  These [Hilco](https://www.trendhunter.com/trends/warheads-sour-popping-candy) treats have been created in collaboration with [Kraft Heinz](https://www.trendhunter.com/trends/hilco-sweets) to provide consumers with a way to shake up their Halloween festivities with some new flavors. The products include the [Kool-Aid](https://www.trendhunter.com/trends/rock-candy-sticks) Ghoul-Aid Popping Candy alongside the Warheads Sour Popping Candy, which each come in individual sachets to enjoy. The candies feature a textural experience when consumed along with a burst of fruity or sour flavor. The Kool-Aid Ghoul-Aid candy comes in the Scary Berry flavor, while the Warheads Popping Candy comes in R.I.P. Raspberry, Wicked Watermelon and Cackle Apple flavors. The new Hilco treats come in three-packs with a suggested retail price of $1.99, which ship in master cases of 48 with four 12-count displays in each. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 57% | Activity: 80% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Halloween-themed Popping Candies:** Opportunity to create more innovative and creative flavors and packaging to cater to different consumer preferences. - **Textural Experience:** Opportunity to develop more food and beverage products that offer unique textural experiences for consumers. - **Collaborative Product Development:** Opportunity for businesses to collaborate with each other to create new and exciting products. ### Industries Being Reshaped - **Confectionery Industry:** Opportunity for companies in the confectionery industry to develop new products that cater to seasonal celebrations such as Halloween. - **Food and Beverage Industry:** Opportunity for businesses in the food and beverage industry to explore new flavor combinations and textural experiences. - **Retail Industry:** Opportunity for retailers to stock and sell seasonal products that appeal to consumer's holiday preferences. ## Related on Trend Hunter - [Extra-Sour Popping Candies](https://www.trendhunter.com/trends/warheads-sour-popping-candy.md) - [Branded Fruity Chew Candies](https://www.trendhunter.com/trends/hilco-sweets.md) - [Branded Rock Candy Treats](https://www.trendhunter.com/trends/rock-candy-sticks.md) - [Frighteningly Festive Candy Products](https://www.trendhunter.com/trends/bazooka-candy-brands-halloween.md) - [Fizzing Skull-Shaped Candy Products](https://www.trendhunter.com/trends/super-sour-scary-skulls.md) - [Barbecue-Themed Candy Products](https://www.trendhunter.com/trends/kraft-heinz-and-frankford-candy.md) - [Monstrous Halloween Gummy Treats](https://www.trendhunter.com/trends/monsters-approved-candies.md) - [Candy-Covered Gummy Bites](https://www.trendhunter.com/trends/koolaid-gummy-bites.md) - [Legacy Brand Holiday Candies](https://www.trendhunter.com/trends/hilco-2023-holiday-collection.md)