# Fierce Freeway Fashions The Hilary Rhoda Harper's Bazaar Shoot Dominates By Emily Evans | Published 2011-06-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hilary-rhoda-harpers-bazaar References: [fashiongonerogue](http://fashiongonerogue.com/hilary-rhoda-lachlan-bailey-harpers-bazaar-junejuly-2011/) & [harpersbazaar](http://www.harpersbazaar.com) With so many fashion shoots emerging, the ability to differentiate yours by altering the scenery -- like the Hilary Rhoda Harper’s Bazaar does -- can be a tactic to stand out of the crowd. This shoot for the Harper’s Bazaar US June/July 2011 magazine issue not only stands out for incorporating [highway-haute couture looks](https://www.trendhunter.com/trends/asos-inspired-by), but for incorporating mega-model Hilary Rhoda. The Hilary Rhoda Harper’s Bazaar shoot uses unusual backdrops that allow the [high-fashion looks](https://www.trendhunter.com/trends/contemporary-femininity) Rhoda wears to appear even more elegant and pricey, especially when contrasted against beaten-up highway scenery. This fall preview showcases looks from [high-profile designers such as Marc Jacobs](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam), Calvin Klein and Michael Kors. Each of the looks captured by photographer Lachlan Bailey showcases this freeway-fashion shoot immaculately. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 70% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Highway Haute Couture:** Incorporating high-fashion looks with unusual backdrops such as highways can be a tactic to stand out in fashion shoots. - **Scenic Fashion Photography:** Altering scenery in fashion shoots can differentiate them and create an opportunity for more creative and unique fashion photography. - **Model-centric Shoots:** Using high-profile models such as Hilary Rhoda can enhance the visual impact of fashion shoots. ### Where This Applies - **Fashion and Apparel:** The fashion industry can capitalize on incorporating unusual backdrops in their shoots to stand out and create a unique fashion aesthetic. - **Photography:** Photographers can offer their services to fashion brands to create more creative and unique fashion shoots. - **Advertising and Marketing:** By incorporating unusual backdrops and high-profile models in fashion shoots, advertising and marketing companies can create more visually striking campaigns. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [On-the-Road Fashion Shows](https://www.trendhunter.com/trends/louis-vuitton-prefall-2023.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md)