# Hilarious World Cup Ads The Currys & PC World Ads Show Men Making Excuses for Buying Better TVs By Rahul Kalvapalle | Published 2014-05-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hilarious-world-cup References: [thedrum](http://www.thedrum.com/news/2014/05/01/currys-pc-world-ads-see-men-tell-football-fibs-first-campaign-amv-bbdo) & [currys](http://www.currys.co.uk/gbuk/index.html) British electronics retailer Currys & PC World launched a series of [hilarious World Cup ads](https://www.trendhunter.com/trends/scary-good) to promote its HD and Ultra HD Smart TVs. The ads feature men trying to convince their significant others that it's time to invest in a large screen TV. The men clumsily claim that they want the TV upgrade for reasons that have nothing to do with the World Cup. The first ad features a middle-aged man having dinner with his wife, before claiming that he'd like to buy a large screen TV so that his wife can enjoy "the program about the castle that you love." Another hilarious World Cup ad features a man telling his wife and daughter that he'd like to invest in a large screen TV so that the family can enjoy documentaries about penguins in HD. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 53% | Activity: 88% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Smart TV Advertising:** The use of humor and relatable scenarios in advertising to promote the sale of smart televisions. - **Excuse-based Marketing:** Marketing campaigns that highlight the amusing lengths consumers will go through to justify the purchase of a product. - **Ultra HD Technology:** The advancements in 4K resolution technology used in smart television design. ### Sectors Adopting This - **Consumer Electronics:** Currys & PC World's advertisement target smart television sales with the use of humor. - **Marketing and Advertising:** Using comical advertisements to attract and retain consumer attention. - **Television and Broadcasting:** Ultra HD technology in television broadcasting creates opportunities for high-quality, immersive experiences for consumers. ## Related on Trend Hunter - [Hilarious Shawarma Soccer Ads](https://www.trendhunter.com/trends/ad-for-osmows.md) - [Large-Screen Sports Campaigns](https://www.trendhunter.com/trends/big-game-big-screen.md) - [Soccer-Inspired Mural Campaigns](https://www.trendhunter.com/trends/mural-campaign1.md) - [Soccer Match Women's Aid Ads](https://www.trendhunter.com/trends/womens-aid-campaign.md) - [Soccer Soda Brand Campaigns](https://www.trendhunter.com/trends/world-cup-marketing-campaign.md) - [Accessible Customer Service Ads](https://www.trendhunter.com/trends/accessible-customer-service.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Branded Pub Crawls](https://www.trendhunter.com/trends/no-lays-no-game.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md)