# Cult Film Mugs Perks of Aurora Offers a Hilarious Mug Commemorating a Classic Film By Vasiliki Marapas | Published 2014-11-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hilarious-mug References: [shop.nylon](http://shop.nylon.com/collections/whats-new/products/i-invented-post-its-mug) & [etsy](https://www.etsy.com/ca/shop/perksofaurora) The pop culture reference in this [hilarious mug](https://www.trendhunter.com/trends/starbucks-x-wicked-tumblers) by [Etsy](https://www.trendhunter.com/trends/create-a-wedding-registry) Store Perks of Aurora might be lost on a few people. At least, those who haven't seen the 1997 film 'Romy and Michele's High School Reunion. The film follows a pair of single, unambitious best friends (Lisa Kudrow and Mira Sorvino) who decide to reinvent themselves and their abysmal lives in time for their ten-year [high school reunion](https://www.trendhunter.com/trends/mean-girls-x-ocean-spray). Spoiler Alert: it doesn't go so well. At least, not at first. In an attempt to impress their former classmates (and tormentors), the girls make up a lie about inventing Post-Its that quickly spirals out of control (not to mention, fools nobody). Alas, all's well that ends well, and in the end, the girls become successes in their own right. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 39% | Activity: 39% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Pop Culture Merchandise:** Creating merchandise that references popular cult films can tap into nostalgia and appeal to dedicated fan bases. - **Niche Apparel:** Designing clothing and accessories that cater to specific movie or TV show references provides a unique selling proposition for fashion brands. - **Humor-infused Products:** Developing witty and funny merchandise can attract customers looking for light-hearted and entertaining items. ### Who This Affects Most - **E-commerce:** E-commerce platforms can benefit from selling pop culture merchandise as it allows for easy reach and targeting of niche fan markets. - **Fashion:** Fashion brands can leverage the popularity of cult films by incorporating references into their apparel and accessories, attracting dedicated fans. - **Gifts and Novelty:** The gifts and novelty industry can embrace humor-infused products, such as cult film mugs, to cater to customers seeking unique and quirky items. ## Related on Trend Hunter - [Retro Cinema Collectibles](https://www.trendhunter.com/trends/lightup-delorean-popcorn.md) - [Ghost Show-Themed Coffees](https://www.trendhunter.com/trends/pop-culture-coffee.md) - [Sci-Fi Film Franchise Drinkware](https://www.trendhunter.com/trends/picard-tea-cup-set.md) - [Anime-Themed Coffee Carriers](https://www.trendhunter.com/trends/mug-tumblers.md) - [Film-Themed Cookbooks](https://www.trendhunter.com/trends/scrounging-cookbook.md) - [Fantastical Film-Inspired Coffee Carriers](https://www.trendhunter.com/trends/starbucks-x-wicked-tumblers.md) - [2000s Rom-Com-Inspired QSR Capsules](https://www.trendhunter.com/trends/y2kinspired-holiday-merch.md) - [Handmade Modern Ceramics](https://www.trendhunter.com/trends/the-gunia-project.md) - [Movie-Inspired Vintage Handbags](https://www.trendhunter.com/trends/nik-bentel-1.md)