# Seemingly Rude Greetings FINCHandHARE'S Hilarious Greeting Cards Appear Mean but Are Rather Kind By Jana Pijak | Published 2014-09-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hilarious-greeting-card References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/finchandhare-foldout-cards) & [etsy](https://www.etsy.com/shop/FINCHandHARE) While these hilarious greeting cards by FINCHandHARE may appear rude and uncalled for, they are actually rather sweet once opened by their recipient. Slogans like "Your life is over", "You are awful" and "Kill me now" are just some of the unkind messages that adorn the front panels of these greetings. Once opened, messages like "You are Awful" are transformed into "You are awesome and wonderful" and revealed to be kind and sentimental rather than rude. FINCHandHARE's hilarious greeting cards are available on the company's Esty web shop and are sure to become a hit among [sarcastic humorists](https://www.trendhunter.com/trends/youll-swear-by-them) and individuals with an appreciation for [dark humor](https://www.trendhunter.com/trends/kill-them-with-kindness). Though they appear mean at first glance, these fun cards are actually sweet and kind-hearted. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 94% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Sarcastic Greetings:** Opportunity for companies to create witty and humorous greeting cards that appear rude, making them great for the sarcastic humorist market - **Transformative Messages:** Disruptive opportunity to create products with hidden or transformed messages that promote individual wellbeing, like appearing mean but actually being kind-hearted - **Dark Humor Culture:** Opportunity to tap into a growing market for dark humor merchandise and products like FINCHandHARE's hilarious yet kind-hearted greeting cards ### Who This Affects Most - **Stationery:** There's a growing market for witty greeting cards that appeal to the 'sarcastic humorist' market, creating a big market opportunity in the stationery industry - **Personalized Gifts:** With the demand for transformative messages growing, there's a big opportunity for personalized gift companies to adopt themes like 'appear rude, but kind-hearted' - **Gifts and Novelties:** For those who appreciate dark humor, there's a rising demand for products like candles, apparel, and crafts that incorporate dark humor themes like those in Finch and Hare's greeting cards ## Related on Trend Hunter - [Convenient Online Greeting Cards](https://www.trendhunter.com/trends/happy-tree-cards.md) - [Cheekily Creative Bookmarks](https://www.trendhunter.com/trends/illustrated-bookmarks.md) - [Quirky eCard Platforms](https://www.trendhunter.com/trends/happiepages.md) - [Fued-Inspired Christmas Cards](https://www.trendhunter.com/trends/moonpig.md) - [Insulting Card Games](https://www.trendhunter.com/trends/winsults-roasting-card-game.md) - [Unexpectedly-Amusing Treats](https://www.trendhunter.com/trends/liquid-death-misfortune-cookies.md) - [Greeting Card Kiosks](https://www.trendhunter.com/trends/greeting-card-kiosk.md) - [Sporty Sympathy Cars](https://www.trendhunter.com/trends/fireball-footbawl-cards.md) - [Phygital Greeting Cards](https://www.trendhunter.com/trends/gift-card-greetings.md)