# Hiking-Focused Athletic Wear lululemon is Debuting a New 'Hike' Collection for Outdoor Exploration By Kanesa D | Published 2022-07-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hike References: [hypebeast](https://hypebeast.com/2022/7/lululemon-hike-collection-2022-release-info) & [shop.lululemon](https://shop.lululemon.com/) [lululemon](https://www.trendhunter.com/trends/lululemon-x-erewhon) is now expanding its line of activewear to include a new ‘[Hike](https://www.trendhunter.com/trends/hike-sneaker)’ collection, embodying the brand’s health and fitness-forward approach to fashion. The collection aims to deliver the same high-quality gear that prioritizes performance, offering convertible joggers, vests, T-shirts, shorts, and accessories. A collection standout piece is a quarter-zip [waterproof pullover](https://www.trendhunter.com/trends/waterproof-outdoor-collection) that uses lululemon’s wind-resistant and waterproof Glyde™ fabric. The collection highlights include a crossbody bag and a 25-liter hiking backpack with LiftOS™ technology, which recalibrates weight distribution while the wearer moves to relieve sore pressure points. The collection utilizes a wide array of colors, including maroon, lilac, granite, and sage green, among other brightly colored dyes. The lululemon ‘Hike’ collection will debut on Jul 5, 2022. Image Credit: lululemon ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 76% | Activity: 50% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Outdoor Performance Wear:** Expanding specialized collections for outdoor activities presents an opportunity for athleisure brands to engage with adventure seekers and outdoor enthusiasts. - **Convertible Clothing:** Designing functional and adaptable clothing presents an opportunity for designers to create innovative and versatile activewear pieces that can accommodate different weather conditions and body types. - **Hiking Accessories:** Designing and producing hiking accessories for adventure enthusiasts creates an opportunity for retail brands to expand their market share by tapping into the growing customer demand for outdoor gear. ### Who This Affects Most - **Athleisure:** Athleisure brands can cater to the outdoor enthusiasts by investing in designing specialized outdoor performance wear products. - **Retail:** Retail brands can expand their market share by tapping into the growing customer demand for outdoor gear and accessories. - **Outdoor Apparel:** Designing apparel and accessories for outdoor adventures presents an opportunity for outdoor apparel brands to differentiate themselves in the market and expand their product mix. ## Related on Trend Hunter - [Practical Apparel Capsules](https://www.trendhunter.com/trends/eastern-design.md) - [Fall-Inspired Hiking Capsules](https://www.trendhunter.com/trends/hiking-essentials.md) - [Premium Lifestyle Apparel Capsules](https://www.trendhunter.com/trends/lululemon-x-erewhon.md) - [Stylish Everyday Men's Footwear](https://www.trendhunter.com/trends/lululemon-2.md) - [Seasonal New Year-Inspired Apparel](https://www.trendhunter.com/trends/lululemon-1.md) - [Expansive Athleisure Lines](https://www.trendhunter.com/trends/the-disney-store.md) - [Cartoon-Themed Performance Wear](https://www.trendhunter.com/trends/disney-x-lululemon.md) - [Heritage Adventure-Ready Trail Gear](https://www.trendhunter.com/trends/haglfs.md) - [Whimsical Activewear Collabs](https://www.trendhunter.com/trends/lululemon-x-disney.md)