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# Controversial Cultural Calenders
Brown Man Clothing's 'Hijabis Are Hot' Calendar

By Ryan Hinkson | Published 2009-12-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/hijabis-are-hot
References: [yousuckpleasedie.blogspot](http://yousuckpleasedie.blogspot.com/2006/02/hot-hijabis-alert.html) & [brownmanclothing](http://www.brownmanclothing.com/)

[Brown Man](https://www.trendhunter.com/trends/chalet-by-brown-girl-jane) Clothing is at again. The controversial cultural clothing line known for hilarious and boundary-pushing tees have released a just-as-controversial calendar called ‘Hijabis Are Hot’.

The 2010 calender flips the notion that cultural garb like hajabis are used to cover a woman’s beauty or hotness. With 12 months of hot hijabi-clad ladies from around the world, this is definitely not your average [pin-up girl calendar](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty). As usual, Brown Man has received praise and criticism over the 'Hijabis Are Hot' calendar. Are they out of line or in step? You be the judge.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 78% | Activity: 43% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Controversial Cultural Calendars:** The trend of creating culturally provocative calendars can lead to increased visibility, but also criticism and debate.
- **Reclaiming Cultural Identity:** The trend of showcasing traditionally marginalized cultural identities as beautiful and desirable challenges mainstream beauty standards.
- **Intersectional Fashion:** The trend of incorporating diverse cultural influences into fashion design and marketing can lead to increased representation and inclusivity.

### Who This Affects Most

- **Fashion Industry:** The fashion industry has the opportunity to both challenge and reinforce cultural norms through their designs and marketing strategies.
- **Publishing Industry:** The publishing industry can capitalize on the trend of controversial cultural calendars by featuring them in their print or digital publications.
- **Advertising Industry:** The advertising industry can incorporate diverse cultural identities and perspectives into their campaigns to increase representation and appeal to a wider audience.

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