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# Hijab-Friendly Clothing Lines
Macy's Revealed a Modest Fashion-Forward Clothing Line

By Madison Mackay | Published 2018-02-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/hijabfriendly-clothing-line
References: [popsugar](https://www.popsugar.com/fashion/Macy-Hijab-Clothing-Line-44558039?stream_view=1#photo-44558061) & [macys](https://www.macys.com/?ranMID=3184&ranEAID=J84DHJLQkR4&ranSiteID=J84DHJLQkR4-cxkPVw.Aps6sENBQmR5OTg&LinkshareID=J84DHJLQkR4-cxkPVw.Aps6sENBQmR5OTg&PartnerID=LINKSHARE&cm_mmc=LINKSHARE-_-5-_-63-_-MP563)

Well-known retail store [Macy's](https://www.trendhunter.com/trends/private-label-apparel) created a new modest, yet fashionable, hijab-friendly clothing line. In collaboration with the founder of Islamic fashion label 'Verona Collection' Lisa Vogl, Macy's developed a new line that features a variety of new styles that are all fashion-forward and modern. Identifying a lack of fashionable, yet demure clothing, the brands set out to bridge a gap in the fashion world.

The line includes dresses, hand-dyed hijabs, pants, jackets and blouses. This affordable line offers a variety of colors made with high-quality, comfortable materials. The brands aim to allow women the ability to express their personal identity in a way that will make them feel confident on the outside and inside. This hijab-friendly clothing line designed exclusively by women will be available online as of February 15th.

Image Credit: Macy's

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 73% | Activity: 68% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Key Themes Behind This Trend

- **Hijab-friendly Clothing:** Opportunity for brands to create stylish yet modest clothing options for hijab-wearing women in the fashion industry.
- **Modest Fashion:** Emerging trend of fashion lines catering to women seeking clothing options that align with their religious and cultural beliefs.
- **Female-designed Clothing:** Demand for clothing lines designed exclusively by women in order to provide a unique perspective and cater to diverse consumer needs.

### Where This Applies

- **Fashion Retail:** Fashion retailers can tap into the growing market of hijab-wearing women by offering trendy and modest clothing options.
- **Islamic Fashion:** Opportunity for Islamic fashion labels to collaborate with mainstream brands to create inclusive and fashionable clothing lines.
- **Online Retail:** Growing market for hijab-friendly clothing online, providing convenience and accessibility for women seeking modest fashion choices.

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