# Anime Character-Themed Coffees 7-Eleven's Hi-Hat Mocha Celebrates the Release of Detective Pikachu By Katherine Pendrill | Published 2019-04-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hihat-mocha References: [brandeating](https://www.brandeating.com/2019/04/7-eleven-debuts-new-hi-hat-mocha-and-more-as-part-of-detective-pikachu-movie-tie-in.html) & [foodbeast](https://www.foodbeast.com/news/7-11-detective-pikachu/) To celebrate the release of the highly anticipated film 'Detective Pikachu,' 7-Eleven has created a special drink called the Hi-Hat Mocha. Of course, you'll need to know a bit about the movie to get the reference. The new Hi-Hat Mocha is named after the Hi-Hat cafe, which is the favorite coffee spot of Detective Pikachu in the new movie. Of course, this new drink isn't just your average coffee. The Hi-Hat Mocha combines [chocolate and coffee flavors](https://www.trendhunter.com/trends/peppermint-mocha-cappuccino), along with steamed milk and a bit of frothy foam on top. At select 7-Eleven locations, you can also add a pump of chocolate sauce, as well as some [Pikachu-inspired yellow and white sprinkles](https://www.trendhunter.com/trends/baskinrobbins-japan-pokmon). While you're picking up your Hi-Hat Mocha, you can also grab some of 7-Eleven's limited-time [Detective Pikachu merchandise](https://www.trendhunter.com/trends/pokmon-milk-harbour-mont-blanc). Image Credit: *7-Eleven.* ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 51% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Character-themed Products:** Other companies can take inspiration from 7-Eleven and create character-themed products to celebrate the release of popular movies or TV shows. - **Collaborative Marketing:** Collaborating with media companies or franchises to create themed products can create a unique marketing opportunity for brands. - **Nostalgia Marketing:** Introducing products that remind consumers of their favorite childhood characters or TV shows can be a successful marketing tactic. ### Sectors Adopting This - **Food and Beverage:** Food and beverage companies can take advantage of the emerging trend of character-themed food and drinks to cater to movie and TV show fans. - **Retail:** Retail stores can collaborate with media companies to create exclusive character-themed merchandise for popular franchises. - **Entertainment:** Media and entertainment companies can create merchandise and themed products to coincide with the release of new movies or TV shows. ## Related on Trend Hunter - [Convenience Store Hot Beverages](https://www.trendhunter.com/trends/churroccino.md) - [Travel-Themed Anime Cafe Menus](https://www.trendhunter.com/trends/pronto-cafe-pokmon.md) - [Co-Branded Cartoon Beverages](https://www.trendhunter.com/trends/coffee-bean-and-tea-leaf.md) - [Seasonal Anime Cafe Menus](https://www.trendhunter.com/trends/pronto-pokmon-menu-items.md) - [Anime Character Donuts](https://www.trendhunter.com/trends/mister-donut-pikachu-donut.md) - [Festive Convenience Store Coffees](https://www.trendhunter.com/trends/holiday-coffee.md) - [Monstrous Anime Frozen Treats](https://www.trendhunter.com/trends/baskin-robbins-x-pokmon.md) - [Anime-Themed Cafe Meals](https://www.trendhunter.com/trends/pokmon-cafe.md) - [Co-Branded Character Beverages](https://www.trendhunter.com/trends/coffee-bean-tea-leaf-x-tokidoki.md)