# Esports-Themed Tech Peripherals Higround Unveils the New 'Vantage Collection' with 100 Thieves By Kanesa D | Published 2025-07-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/higround-3 References: [esportsinsider](https://esportsinsider.com/2025/07/higround-100-thieves-vantage-collection) & [higround.co](http://higround.co)  Gaming peripherals company [Higround](https://www.trendhunter.com/trends/higround-x-minecraft-collection) has unveiled the new 'Vantage Collection,' highlighting a collaboration with esports agency [100 Thieves](https://www.trendhunter.com/trends/jbl-x-100-thieves). With three standout keyboards and highlights like the Team Issue Wrist Rest, Team Issue Yuma Wireless Mouse, Team Issue Control Mousepad XL, Team Issue 75% Keycap Set and more, this collection is set to arrive on August 1 at noon PT. The collection will be sold exclusively at Higround in addition to [Best Buy](https://www.trendhunter.com/trends/faze-clan-5) and Micro Center locations. “From esports team-issued designs, trusted by our pros on the biggest stages, to elevated pieces for those who seek refined aesthetics in every aspect of their lives. We’ve crafted a collection where design meets experience," said Higround in a statement. Image Credit: Higround ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 14% | Activity: 14% | Freshness: 46% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Esports-influenced Peripheral Design:** The Vantage Collection by Higround exemplifies a trend where tech peripherals are increasingly designed with inspiration from the vibrant esports ecosystem. - **Exclusive Retail Partnerships:** Higround's collaboration with Best Buy and Micro Center highlights a growing trend of strategic retail partnerships to enhance product accessibility and exclusivity. - **Personalized Gaming Equipment:** The focus on team-issued and customizable designs within the Vantage Collection reflects a trend towards personalized gaming equipment that caters to individual aesthetic and performance preferences. ### Who This Affects Most - **Gaming Peripherals:** The unveiling of esports-themed peripherals by Higround indicates a thriving industry segment where innovation in design is pivotal to consumer engagement. - **Esports Marketing:** Esports marketing is seeing innovation as brands like Higround leverage partnerships with influential teams such as 100 Thieves to create compelling narratives and products. - **Consumer Electronics Retail:** New collaborations like that of Higround with major retailers highlight a dynamic shift in consumer electronics retail, where exclusive collections play a crucial role in competition. ## Related on Trend Hunter - [Creative Game-Themed Peripherals](https://www.trendhunter.com/trends/higround-x-minecraft-collection.md) - [Keyboard-Focused Esports Deals](https://www.trendhunter.com/trends/localhost.md) - [Game-Themed Retro Keyboards](https://www.trendhunter.com/trends/higround-2.md) - [Gaming-Themed Tech Accessories](https://www.trendhunter.com/trends/kojima-productions-x-higround-collection.md) - [Video Game-Inspired Computer Peripherals](https://www.trendhunter.com/trends/halo-video-game-franchise.md) - [Vintage Game-Inspired Peripherals](https://www.trendhunter.com/trends/higround-1.md) - [Developer-Inspired Keyboard Lines](https://www.trendhunter.com/trends/hideo-kojima.md) - [Battle Royale Gaming Peripherals](https://www.trendhunter.com/trends/razer-pubg.md) - [Game Franchise-Themed Keyboards](https://www.trendhunter.com/trends/game-franchisethemed-keyboard.md)