# Esports-Branded Peripheral Collections 100 Thieves Partnered with Higround on New Collection By Colin Smith | Published 2025-07-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/higround-100-thieves References: [esportsinsider](https://esportsinsider.com/2025/07/higround-100-thieves-vantage-collection) & [higround.co](https://higround.co/blogs/news/100-thieves-vantage-lookbook) Peripheral brand Higround and esports organization 100 Thieves have collaborated to introduce the Vantage Collection, a range of premium gaming peripherals that merge competitive-grade performance with distinctive design. The lineup comprises three mechanical keyboards—the Summit 65, featuring an aluminum bottom frame and transparent polycarbonate top with a gasket-mounted design; the [Basecamp 75+](https://www.trendhunter.com/trends/higround-x-sega), offering a 75% layout with a function row; and the [Basecamp 65HE](https://www.trendhunter.com/trends/halo-video-game-franchise), equipped with customizable magnetic switches and rapid-trigger SOCD. Complementing the keyboards are the Yuma Wireless Mouse, weighing under 50 grams and built around a PixArt 3395 sensor; an XL mouse pad measuring 90 × 40 cm; a Team Issue memory-foam wrist rest; and an 84-key PBT dye-sub keycap set designed for 75% layouts. The Vantage Collection is scheduled to launch on August 1, 2025, at 12 PM PT, with products available exclusively through Higround’s website—where subscribers gain 15-minute early access—and at select retailers including Best Buy and [Micro Center](https://www.trendhunter.com/trends/higround-3). Following 100 Thieves’ acquisition of Higround in 2021, this collaboration aims to deliver esports-trusted hardware that addresses both high-performance demands and lifestyle aesthetics for a broad audience of gamers and creators. Image Credit: Higround, 100 Thieves ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 17% | Activity: 19% | Freshness: 46% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Esports-lifestyle Fusion:** The merging of esports functionality with lifestyle aesthetics in gaming peripherals highlights a trend toward products that serve both performance needs and personal expression. - **Exclusivity Marketing:** The limited-time early access for subscribers exemplifies a growing trend in exclusive product launches that drive consumer urgency and brand loyalty. - **Customizable Gaming Gear:** Innovations like customizable magnetic switches in mechanical keyboards reflect a personalization trend, catering to gamers seeking tailored experiences. ### Where This Applies - **Gaming Peripherals:** The gaming peripherals industry is witnessing a surge in demand for high-performance, aesthetically pleasing products that cater to both professional gamers and content creators. - **Esports Merchandise:** As esports organizations like 100 Thieves expand into branded product lines, the esports merchandise industry is evolving to encompass high-quality, functional equipment. - **Consumer Electronics:** Within the broader consumer electronics sector, the integration of unique design elements and exclusive distribution strategies is reshaping how gaming peripherals are marketed and consumed. ## Related on Trend Hunter - [Esports-Themed Tech Peripherals](https://www.trendhunter.com/trends/higround-3.md) - [Creative Game-Themed Peripherals](https://www.trendhunter.com/trends/higround-x-minecraft-collection.md) - [Keyboard-Focused Esports Deals](https://www.trendhunter.com/trends/localhost.md) - [Game-Themed Retro Keyboards](https://www.trendhunter.com/trends/higround-2.md) - [Gaming-Themed Tech Accessories](https://www.trendhunter.com/trends/kojima-productions-x-higround-collection.md) - [Video Game-Inspired Computer Peripherals](https://www.trendhunter.com/trends/halo-video-game-franchise.md) - [Esports-Themed Mechanical Keyboards](https://www.trendhunter.com/trends/faze-clan.md) - [Developer-Inspired Keyboard Lines](https://www.trendhunter.com/trends/hideo-kojima.md) - [Collaborative Esports Peripherals](https://www.trendhunter.com/trends/steelseries-3.md)