# Nature-Reconnecting Art Installations Birkenstock Presents the Highwood Installation By Amy Duong | Published 2024-10-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/highwood-installation References: [birkenstock](http://www.birkenstock.com/gb) & [handhifi](https://www.handhifi.com/)  Footwear brand Birkenstock launches the Highwood installation, which is a multisensory experience at London creative residency space [Birkenstock Studio](https://www.trendhunter.com/trends/birkenfields). Visitors can connect with the artform and they are encouraged to [reconnect with nature](https://www.trendhunter.com/trends/reconnect-with-nature). Spatial designer David Curtis-Rung works with sound artist Justin Wiggan and Berlin-based company H.A.N.D.HIFI to create Highwood. It features a range of sculptural artwork, plants, and a soundscape experience that creates a calming ambiance. The creatives all have a background that explores nature through their respective practices. Additionally, the exhibition simultaneously opens with the launch of the brand's Highwood [FW24](https://www.trendhunter.com/trends/future-heritage) collection comprised of closed boots and shoes. The installation aims to bring attention to the discrete benefits of the capsule be bridging footwear design to the connection with nature. Image Credit: Khali Ackford ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 82% | Activity: 57% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Multisensory Art Installations:** Spaces like Highwood combine visual, auditory, and tactile elements for a fully immersive experience. - **Nature-inspired Designs:** Designers are increasingly incorporating natural elements and themes into their works to promote environmental awareness. - **Creative Residencies:** Residency programs provide artists and designers platforms to explore cross-disciplinary collaborations and avant-garde concepts. ### Industries Being Reshaped - **Footwear:** Footwear brands are merging product launches with experiential art to enhance brand storytelling and consumer engagement. - **Art and Design:** The convergence of art, design, and nature-focused initiatives is creating new avenues for multi-disciplinary innovation. - **Wellness and Lifestyle:** Holistic installations that promote relaxation and nature connection are aligning closely with the growing wellness industry. ## Related on Trend Hunter - [Branded Interactive Parks](https://www.trendhunter.com/trends/birkenfields.md) - [Earth-Connecting Luxe Floor Installations](https://www.trendhunter.com/trends/la-pelota.md) - [Nature-Inspired Installations](https://www.trendhunter.com/trends/humannature-1.md) - [Brand-Backed Sculptural Installations](https://www.trendhunter.com/trends/briony-douglas.md) - [Temporary Luxury Brand Installations](https://www.trendhunter.com/trends/luxury-brand-installation.md) - [Immersive Nature-Inspired Design Showcases](https://www.trendhunter.com/trends/muuto-spaces.md) - [Nature-Reconnecting Outdoor Campaigns](https://www.trendhunter.com/trends/reconnect-with-nature.md) - [Nature-Celebrating Installations](https://www.trendhunter.com/trends/nature-predates-man.md) - [Material-Accented Dreamscape Exhibits](https://www.trendhunter.com/trends/dreamscape-exhibit.md)