# Highway Art Installations 1010's Roadside Graffiti Project Beautifies an Industrial Transit Space By Jana Pijak | Published 2015-06-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/highway-art References: [buro247](http://www.buro247.com/me/culture/news/optical-illusion-paris-by-1010.html) When one thinks of public art projects, roadside attractions often come to mind and this highway art installation in France is one of them. The project aims to challenge perceptions while beautifying an otherwise industrial roadway. The road composition resembles an optical illusion when viewed from above and is reminiscent of a concave hole that opens into the ground below it. Its aerial view reveals a classic highway that is accented with an eye-catching illustration. The masterpiece is inspired by organic, stone formations and is displayed in a palette of black, red and blue tones. This highway art project beautifies an urban and industrial road and is inspired by Op art paintings. The project was completed by famed street artist 1010 and illustrates the Parisian population's understanding and acceptance of graffiti culture. Rather than being deemed as vandalism, this project is viewed as public art and encourages other global communities to tolerate street art rather than discourage it. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 62% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Graffiti](https://www.trendhunter.com/graffiti) ## Key Themes ### What's Driving This Trend - **Highway Art Installations:** Opportunities for artists and designers to transform industrial roadways into visually appealing spaces. - **Optical Illusion Landscapes:** Potential for creating landscapes designed to appear differently from above, providing a unique viewing experience. - **Public Acceptance of Street Art:** Opportunities for communities to embrace street art as a form of public art and cultural expression. ### Who This Affects Most - **Urban Design and Architecture:** Innovative ways to incorporate art into urban landscapes, enhancing the visual appeal and cultural significance of cities. - **Transportation and Infrastructure:** Exploring creative possibilities to transform industrial roadways and transit spaces into visually engaging environments. - **Community Development and Tourism:** Utilizing art installations to attract tourists, revitalize neighborhoods, and foster a sense of community pride. ## Related on Trend Hunter - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Swirled Public Art Installations](https://www.trendhunter.com/trends/tunnel-vision-installation.md) - [Color-In Commuter Tunnels](https://www.trendhunter.com/trends/masterpeace-painting.md) - [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md) - [Urban Text Installations](https://www.trendhunter.com/trends/peace-love-joy.md) - [Street Art-Inspired Installations](https://www.trendhunter.com/trends/met-rooftop.md) - [Vibrant Public Art Installations](https://www.trendhunter.com/trends/rico-gatson.md) - [Large-Scale Airport Installations](https://www.trendhunter.com/trends/airport-installations.md) - [Vibrant City Installations](https://www.trendhunter.com/trends/craig-karl2.md)