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# Microcomputer-Equipped High-Tech Running Shoes
ASICS is Releasing Its Orphe Running Shoe

By Kalin Ned | Published 2020-07-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/hightech-running-shoes
References: [hypebeast](https://hypebeast.com/2020/7/asics-evoride-orphe-smart-running-shoe-release-date-info) & [makuake](https://www.makuake.com/project/evoride-orphe)

At CES 2020, [ASICS](https://www.trendhunter.com/trends/metaspeed-paris) offered a pair of high-tech running shoes with a specialized smart sensor from No New Fol Studios for preview. Now, the company is announcing that the footwear model—which excites athletes for its high-performance promises—is available for pre-order on the Japanese crowdfunding site Makuake. Its retail price is set to be approximately $323 USD. The model is also available without the microcomputer for about $107 USD.

The high-tech running shoes are dubbed the 'Evoride Orphe.' A microcomputer has been inserted into its midsole. Thans to this innovation, the footwear model can offer a "six-axis motion sensor that also measures barometric pressure and vibration." The data is fed into a mobile application that processes it and "offers feedback on [gait and suggests training programs](https://www.trendhunter.com/trends/mind-001-1) to try."

Image Credit: ASICS

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 79% | Activity: 70% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Key Themes Behind This Trend

- **High-tech Running Shoes:** Disruptive innovation opportunity: Develop advanced sensors and data processing capabilities to enhance athletic performance.
- **Microcomputers in Footwear:** Disruptive innovation opportunity: Integrate microcomputers into different types of footwear to provide personalized feedback and enhance user experience.
- **Smart Sensors for Athletes:** Disruptive innovation opportunity: Create smart sensors that capture data on motion, barometric pressure, and vibration to optimize athletic training and performance.

### Where This Applies

- **Sports and Fitness:** Disruptive innovation opportunity: Combine technology and sports to create cutting-edge athletic products and services.
- **Wearable Technology:** Disruptive innovation opportunity: Explore the potential of integrating technology into wearable accessories to improve user experience and provide valuable data insights.
- **Mobile Applications:** Disruptive innovation opportunity: Develop mobile applications that analyze sensor data and provide personalized recommendations for athletic training and performance improvement.

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