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# Classic Art Sneaker Tableaus
The Highsnobiety Nike Air Max Day Series References the Dutch Masters

By Rebecca Byers | Published 2016-03-23 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/highsnobiety-nike-air-max
References: [highsnobiety](http://www.highsnobiety.com/2016/03/23/nike-air-max-day-2016/)

This Highsnobiety Nike Air Max Day series highlights the unique design progression of the iconic Nike sneaker and includes references that art history buffs will love. The sponsored post on the Highsnobiety website celebrates the annual [sneaker-honoring day](https://www.trendhunter.com/trends/easter-colorway-1) and features classic Air Max sneaker models set up in a series of tableaus inspired by the still life oil paintings of the Dutch masters.

Various Nike Air Max models included in the GIF series are the Air Max 90 DQM Bacon (2004), [Air Max 95](https://www.trendhunter.com/trends/stash-1) Supreme Atmos Animal (2007), Air Max 180 Germany SP (2013), Air Max BW Stash (2003).

In 2015, the Nike Air Max Day "holiday" featured international activations including a retrospective exhibition in Shanghai and a subway installation in Paris.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 77% | Activity: 45% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Classic Art Sneaker Tableaus:** Bring together classic art and sneaker culture with tableaus inspired by Dutch masters, offering a unique and visually striking combination of two distinct worlds.
- **Design Progression of Iconic Sneakers:** Explore the evolution and design progression of iconic sneakers like Nike Air Max through creative showcases, enriching the sneaker enthusiast experience and fostering nostalgia.
- **Annual Sneaker-honoring Day:** Celebrate an annual sneaker-honoring day, such as Nike Air Max Day, by creating brand activations, exhibitions, and installations to engage with sneakerheads on a global scale.

### Where This Applies

- **Fashion:** Fuse art and sneaker culture within the fashion industry to create unique and eye-catching products that cater to art enthusiasts and sneakerheads alike.
- **Art:** Incorporate sneaker culture and iconic sneakers into art exhibitions and installations, bridging the gap between traditional art and contemporary streetwear culture.
- **Advertising and Marketing:** Leverage annual sneaker-honoring days as opportunities to create innovative advertising and marketing campaigns, engaging with a passionate community of sneaker enthusiasts and collectors.

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