# Logo-Free Activewear This Line of High-Quality Sportswear Features No Visible Branding By Katherine Pendrill | Published 2015-09-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/highquality-sportswear References: [athletescollective](http://www.athletescollective.com) & [kickstarter](https://www.kickstarter.com/projects/1730822248/unbranded-high-quality-sportswear-for-men) ‘Athletes Collective’ recently launched a [Kickstarter](https://www.trendhunter.com/trends/coolia-activewear) campaign to produce a line of high-quality athletic apparel that features no visible branding. When it comes to purchasing activewear, consumers are often forced to choose between sporting a brand logo or settling for poorly made alternatives. This dilemma spurred Adam Mintz and Charlie Friedmann to produce their own line of logo-free activewear. After years of research and development, Mintz and Friedmann launched Athletes Collective. The garments featured in the Athletes Collective line boast simple designs that fit a wide variety of body types. Despite the [minimalist design](https://www.trendhunter.com/trends/nike-x-sacai), the clothing is made from durable moisture-wicking fabric that helps keep the wearer cool and dry while they exercise. Unlike other high-quality sportswear, the Athletes Collective shirts are completely free from logos and brand names. The Canadian-made clothing line is perfect for men who are looking for [high-performance sportswear](https://www.trendhunter.com/trends/red-run-menswear-collection) that does not turn them into a walking advertisement for big-name brands. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 58% | Activity: 89% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Logo-free Activewear:** Opportunity for brands to create high-quality athletic apparel without visible branding, offering consumers a logo-free option. - **Minimalist Design:** Opportunity for designers to create simple and versatile activewear designs that appeal to a wide range of body types. - **Durable Moisture-wicking Fabric:** Opportunity for textile manufacturers to develop innovative fabrics that are both durable and moisture-wicking for enhanced performance. ### Industries Being Reshaped - **Athletic Apparel:** Opportunity for athletic apparel companies to tap into the growing demand for logo-free activewear that offers high-quality performance. - **Fashion Design:** Opportunity for fashion designers to incorporate minimalist design principles into activewear, creating stylish and functional garments. - **Textile Manufacturing:** Opportunity for textile manufacturers to produce advanced fabrics that combine durability and moisture-wicking properties for improved athletic performance. ## Related on Trend Hunter - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Revolutionary Activewear Fabrics](https://www.trendhunter.com/trends/coolia-activewear.md) - [High-Performance Spring Activewear](https://www.trendhunter.com/trends/spring-activewear.md) - [Thoughtfully Designed Activewear Lines](https://www.trendhunter.com/trends/motion-collections.md) - [Plastic-Free Compostable Sportswear](https://www.trendhunter.com/trends/organic-athletic.md) - [Earthy Athleisure Clothing Collections](https://www.trendhunter.com/trends/red-run-active.md) - [Versatile Athletic Capsules](https://www.trendhunter.com/trends/brunette-the-labels-sport-collection.md) - [Comfort-Focused Athleisure Lines](https://www.trendhunter.com/trends/fresh-athleisure-collection.md) - [Accessible Sportswear Campaigns](https://www.trendhunter.com/trends/accessible-sportswear.md)