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# Sleek High-Quality Bluetooth Speakers
Libratone's New Speaker Boasts a Design with a Zip

By Kalin Ned | Published 2018-09-06 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/highquality-bluetooth-speaker
References: [hypebeast](https://hypebeast.com/2018/9/libratone-zipp-track-speakers) & [libratone](https://www.libratone.com/uk/)

Copenhagen-based company [Libratone](https://www.trendhunter.com/trends/libratone-air) releases two new products — a high-quality Bluetooth speaker and performance-driven earbuds. The former is dubbed ZIPP 2, while the latter is called TRACK+. The ZIPP 2 device is an ideal piece for at-home use. It boasts 360-degree premium quality sound, as well as the opportunity for Wi-Fi and Bluetooth connectivity. The total battery life is estimated at 12 hours. Moreover, the high-quality Bluetooth speaker is the first for the company that is compatible with [Amazon](https://www.trendhunter.com/trends/qd35) [Alexa](https://www.trendhunter.com/trends/switchbot-1). At approximately $288.5 USD, the ZIPP 2 successfully combines functionality with a design-forward aesthetic.

Libratone's earphones, on the other hand, also have the capability of Bluetooth connectivity. The product is perfect for at the gym and retails for about $216.5 USD.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 71% | Activity: 38% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **360-degree Premium Sound:** The trend of 360-degree premium sound offers opportunities for disruptive innovations in the audio industry, allowing for immersive and high-quality audio experiences.
- **Wi-fi and Bluetooth Connectivity:** The trend of Wi-Fi and Bluetooth connectivity creates opportunities for disruptive innovations in the speaker industry, enabling seamless wireless connections and integration with other smart devices.
- **Design-forward Aesthetic:** The trend of design-forward aesthetics presents opportunities for disruptive innovations in the consumer electronics industry, combining stylish designs with advanced technological functionalities.

### Who This Affects Most

- **Audio Industry:** The audio industry can explore disruptive innovations to enhance the 360-degree premium sound experience, developing new technologies and audio products to cater to consumer demand.
- **Speaker Industry:** The speaker industry has the opportunity to disrupt the market by creating innovative speakers that offer both Wi-Fi and Bluetooth connectivity, providing versatile and convenient audio solutions.
- **Consumer Electronics Industry:** The consumer electronics industry can seize disruptive innovation opportunities by designing and manufacturing aesthetically pleasing products that combine style with advanced functionalities, appealing to the modern consumer.

## Related on Trend Hunter

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- [Nostalgic Streaming Speakers](https://www.trendhunter.com/trends/tivoli-songbook.md)
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- [Immersive Travel-Friendly Speakers](https://www.trendhunter.com/trends/stormbox-2-portable-bluetooth-speaker.md)
