# High-Protein Cottage Cheese MULU Launched Its Whey-Casein Cottage Cheese With 18g of Protein By Adam Harrie | Published 2026-04-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/highprotein-cottage-cheese References: [prnewswire](https://www.prnewswire.com/news-releases/mulu-launches-as-the-first-national-cottage-cheese-brand-to-deliver-the-highest-protein-on-the-market-302737075.html) & [muluprotein](https://muluprotein.com/)  Dairy Farmers [of America](https://www.trendhunter.com/trends/taste-of-america-food-boxes) launched MULU, a high-protein cottage cheese brand that delivers 18 grams of complete protein per half-cup serving, which is 33% more than the leading competitor in the sector. This is achieved through a proprietary whey-and-casein two-layer formulation. MULU's high-protein cottage cheese is available exclusively at [Walmart](https://www.trendhunter.com/trends/alta-dena-protein-milk) nationwide in 16 oz cartons of 2% low-fat and whole milk for $4.26. Unlike traditional cottage cheese, MULU uses a dual-protein system that combines fast-acting whey with casein to provide both immediate and sustained amino acid delivery. At 100 calories per serving, the low-fat variety has protein accounting for up to 72% of total calories. As functional foods continue to grow in popularity, MULU shows how dairy brands are using performance nutrition formulations to expand the category beyond its traditional role. Image Credit: MULU ## Trend Insights (Trend Hunter) - Score: 8.5/10 - Popularity: 90% | Activity: 94% | Freshness: 70% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **High-protein Dairy Innovation:** A shift toward significantly higher protein content in mainstream dairy products creates room for novel value propositions that redefine consumer expectations for everyday refrigerated goods. - **Dual-protein Formulations:** Combining fast-absorbing whey with slow-digesting casein within a single product opens possibilities for engineered amino-acid delivery profiles tailored to different physiological needs. - **Functional Foods Crossing Traditional Categories:** The blending of performance nutrition attributes into classic food formats suggests new hybrid products that blur lines between snacks, meal components, and recovery foods. ### Who This Affects Most - **Retail Grocery:** Premium, shelf-stable and refrigerated offerings with clear performance claims could reshape category layouts and private-label strategies in mass-market retailers. - **Sports Nutrition:** Products that deliver comparable protein density to supplements in convenient food formats indicate opportunities for rethinking distribution and brand positioning within athletic markets. - **Dairy Processing and Ingredients:** Innovations in protein blending and texturization present potential for ingredient suppliers and manufacturers to develop proprietary systems that differentiate finished dairy products. ## Related on Trend Hunter - [Layered Cottage Cheese Snacks](https://www.trendhunter.com/trends/protein-cottage-cheese.md) - [Fruit-Forward Cottage Cheese Snacks](https://www.trendhunter.com/trends/all-things-dairy-cottage-cheese.md) - [Fruit-Based Protein Popsicles](https://www.trendhunter.com/trends/protein-pops.md) - [Smooth Cottage Creams](https://www.trendhunter.com/trends/etelka.md) - [Protein Cottage Cheeses](https://www.trendhunter.com/trends/cottage-cheese-range.md) - [Protein-Packed Milk Products](https://www.trendhunter.com/trends/alta-dena-protein-milk.md) - [Protein-Boosted Milk Ranges](https://www.trendhunter.com/trends/meadow-gold-dairy-protein.md) - [High-Protein Cheeses](https://www.trendhunter.com/trends/high-protein-cheese.md) - [Nutritious Cheese Curds](https://www.trendhunter.com/trends/natural-cheese-curds.md)