# Tech Professional Nutrition Drinks The Programer High-Protein Beverage Offers an Energy Boost By Michael Hemsworth | Published 2024-04-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/highprotein-beverage References: [foodbev](https://www.foodbev.com/news/arla-foods-ingredients-introduces-beverage-concept-for-gamers/) & [arlafoodsingredients](https://www.arlafoodsingredients.com)  The Programer high-protein beverage has been introduced by [Arla Foods Ingredients](https://www.trendhunter.com/trends/protein-soda-concept) as a delicious and nutritious refreshment for professionals and gamers alike to incorporate into their routine. The drink is formulated with the Lacprodan SP-9213 clear whey isolate to give it 15-grams of protein in each can that includes 3,767mg of branched-chain amino acids (BCAA). The drink also boasts taurine, zinc, magnesium, vitamins A, B3, B6 and B12 and caffeine to provide an energy boost when spending extended periods at a terminal. Marketing and Business Development Manager, South America at Arla Foods Ingredients Cido Silveira spoke on the Programer high-protein beverage saying, "There’s a stereotype of gamers bingeing on unhealthy snacks and guzzling down energy drinks, but a new, nutrition-focused generation is emerging. They want to maintain their energy and concentration levels over marathon sessions, but they also want the many benefits that high-protein products offer. Programer allows manufacturers to formulate unique, refreshing, clear, high-protein solutions for gamers who want more from their energy drinks." ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 79% | Activity: 89% | Freshness: 23% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **High-protein Energy Drinks:** Opportunity for developing high-protein energy drinks with unique formulations to target professionals and gamers seeking sustained energy levels. - **Clear Whey Isolate Formulas:** Potential for utilizing clear whey isolate like Lacprodan SP-9213 in beverage formulations to offer high protein content and branched-chain amino acids. - **Nutrition-focused Beverages:** Rising trend in creating nutrition-focused beverages that combine protein, vitamins, and caffeine for an energy boost during prolonged mental tasks. ### Industries Being Reshaped - **Food and Beverage:** Incorporating innovative ingredients like whey isolate and optimizing nutrition in beverages for targeted consumer segments in the food and beverage industry. - **Gaming and Esports:** Opportunities for catering to the nutritional needs of gamers and esports enthusiasts by providing functional and performance-boosting beverages. - **Health and Wellness:** Integration of protein-rich, energy-boosting drinks with additional health benefits to meet the demands of health-conscious consumers in the health and wellness sector. ## Related on Trend Hunter - [Protein-Packed Energy Drinks](https://www.trendhunter.com/trends/clear-protein-energy.md) - [Hydrating Protein-Packed Drinks](https://www.trendhunter.com/trends/upbeat-protein-drinks.md) - [Sour Protein-Rich Refreshments](https://www.trendhunter.com/trends/protein-energy-drink.md) - [Thirst-Quenching Protein Sodas](https://www.trendhunter.com/trends/protein-soda-concept.md) - [Energy-Boosting Protein Drinks](https://www.trendhunter.com/trends/rebbl-awake-protein.md) - [Hybrid Gamer-Focused Energy Drinks](https://www.trendhunter.com/trends/g-fuel-5.md) - [Energy-Boosting Protein Drinks](https://www.trendhunter.com/trends/oath-sparkling-energy-protein.md) - [Performance Power-Up Beverages](https://www.trendhunter.com/trends/playr1.md) - [Energizing Protein Sodas](https://www.trendhunter.com/trends/barebells-protein-soda.md)