# Plant-Based Protein Snack Bars The Trek Power High-Protein Bars Come in Two Flavor Options By Michael Hemsworth | Published 2020-09-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/highprotein-bars References: [foodbev](https://www.foodbev.com/news/trek-introduces-high-protein-power-bars-in-uk/) & [naturalbalancefoods](https://www.naturalbalancefoods.co.uk) The Trek Power high-protein bars are a new plant-based snack option from [Natural Balance Foods](https://www.trendhunter.com/trends/trek-power-biscoff) in the UK that are sure to come as a welcome addition to the market for consumers seeking out a [health-conscious option](https://www.trendhunter.com/trends/probiotic-protein-bar). The snack bars come in two flavor options including Millionaire Shortbread and Peanut Butter Crunch, which are both packed with 15 grams of plant-based protein. The bars are also reported to have a gluten-free recipe that's free from artificial sweeteners. Senior Brand Manager Georgina Crook spoke on the new Trek Power high-protein bars saying, "This was the next step for Trek, as research has found that nearly two thirds of consumers (63%) said recognizing the ingredients that go into a product had some impact on their purchasing decisions. Providing natural, plant-based energy has always been at the heart of what the Trek brand does, and we have seen a real opportunity to fill a gap in the sports nutrition market as there is not currently a bar in the top 50 of the category which simultaneously provides plant-based protein and contains no artificial sweeteners.” ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 29% | Activity: 22% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Plant-based Protein Snacks:** Opportunity for creating more plant-based protein snacks to cater to health-conscious consumers. - **Gluten-free Snacks:** An opportunity exists to develop more snack options that are gluten-free to meet the needs of consumers with dietary restrictions. - **Clean-label Food:** There is potential to create snack bars that have recognizable ingredients and are free from artificial sweeteners to appeal to consumers seeking natural and wholesome food options. ### Who This Affects Most - **Health Food Industry:** The health food industry can capitalize on the trend by expanding their plant-based protein snack offerings. - **Sports Nutrition Industry:** The sports nutrition industry can innovate by creating protein bars that offer plant-based protein without artificial sweeteners to cater to athletes and fitness enthusiasts. - **Gluten-free Food Industry:** The gluten-free food industry can leverage the trend by developing new snack options that are both gluten-free and high in protein. ## Related on Trend Hunter - [Cookie Butter Protein Bars](https://www.trendhunter.com/trends/trek-power-biscoff.md) - [Low-Sugar Protein Products](https://www.trendhunter.com/trends/trek.md) - [Breakfast-Themed Protein Snacks](https://www.trendhunter.com/trends/trek-peanut-butter-protein-flapjack.md) - [Speculoos-Flavored Protein Snacks](https://www.trendhunter.com/trends/trek-biscoff-protein-flapjack.md) - [Plant-Based Protein Snacks](https://www.trendhunter.com/trends/chewy-protein-bars.md) - [Plant-Based Nut Bar Snacks](https://www.trendhunter.com/trends/pure-protein-nut-bars.md) - [Natural Ingredient Protein Bars](https://www.trendhunter.com/trends/pb2-performance-plant-protein-bars.md) - [Nutritionally Informed Vegan Snacks](https://www.trendhunter.com/trends/pulsin-protein-and-brownie-bars.md) - [Plant-Powered Protein Bars](https://www.trendhunter.com/trends/plant-protein-bar-1.md)