# Premium Alcohol Beverage Alternatives Highpour Spotlights Its Premium THC Seltzers and Margaritas By Kalin Ned | Published 2025-11-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/highpour References: [felenevodka](https://felenevodka.com/highpour-launches-thc-seltzers-and-margaritas/)  Highpour, a beverage company based in Austin, Texas, is broadening its assortment of products with two new lines of [non-alcoholic drinks that contain hemp-derived THC](https://www.trendhunter.com/trends/hempderived-thc-spirit). The first is a series of seltzers characterized by a lower THC concentration, and the second is a line of margarita-inspired offerings with a higher THC content. Highpour's premium THC seltzers and margaritas are intended for adult consumers and are marketed as sophisticated alternatives for social situations. The company emphasizes its use of a specific infusion technique to ensure uniformity in potency and flavor, with all products being free of CBD and additional additives. The seltzers are noted for their [low caloric and sugar content](https://www.trendhunter.com/trends/anytime-seltzers), as well. The margaritas, on the other hand, present a more potent option and are available in Grapefruit, Classic, and Pineapple flavors. Image Credit: Highpour ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 82% | Activity: 87% | Freshness: 55% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Thc-infused Beverages:** The infusion of hemp-derived THC in beverages presents a novel alternative to traditional alcoholic drinks, appealing to consumers seeking a different recreational experience. - **Sophisticated Non-alcoholic Options:** As adult consumers look for alcohol-free socializing options, premium non-alcoholic alternatives like THC margaritas can meet demand with a unique twist on classic beverages. - **Low-calorie THC Drinks:** The development of low-calorie THC-based seltzers caters to health-conscious consumers, offering a mindful indulgence without the high caloric intake of traditional cocktails. ### Industries Being Reshaped - **Cannabis-infused Products:** The cannabis industry is seeing growth opportunities in expanding product lines that integrate THC into consumables, such as innovative beverage offerings. - **Adult Beverage Market:** The adult beverage market is being disrupted by non-alcoholic alternatives that incorporate THC, providing new avenues of competition against traditional alcoholic products. - **Specialty Beverage Industry:** Within the specialty beverage industry, the introduction of premium THC drinks signifies a shift towards personalization and innovation in consumer taste experiences. ## Related on Trend Hunter - [Premium THC Beverages](https://www.trendhunter.com/trends/onward-beverages.md) - [Juicy Cannabis Seltzers](https://www.trendhunter.com/trends/not-beer-vibed.md) - [Social Low-Calorie Cannabis Seltzers](https://www.trendhunter.com/trends/cornbread-hemp-thc-seltzers.md) - [Low-Dose Cannabis Refreshments](https://www.trendhunter.com/trends/thc-sparkling-waters.md) - [Uplifting Zero-Proof Beverages](https://www.trendhunter.com/trends/senorita-ranch-water.md) - [Flavor-Driven Cannabis Seltzers](https://www.trendhunter.com/trends/thcinfused-seltzers.md) - [THC-Infused Cocktail Packs](https://www.trendhunter.com/trends/shift-naturals.md) - [Extra-Strength Cannabis Refreshments](https://www.trendhunter.com/trends/ounce-of-hope-thc-seltzers.md) - [THC-Infused Beverage Distributions](https://www.trendhunter.com/trends/mountain-high-seltzer.md)