# Digitally Enhanced Athletic Wear ALYX and Nike Work on a Capsule of High-Performance Wear By Kalin Ned | Published 2018-05-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/highperformance-wear References: [hypebeast](https://hypebeast.com/2018/5/nike-matthew-m-williams-alyx-mmw-capsule) & [news.nike](https://news.nike.com/news/nike-matthew-williams-alyx) Megabrand [Nike](https://www.trendhunter.com/trends/feng-chen-wang-2) and ALYX's Matthew M. Williams collaborate on a collection of incredibly high-performance wear that relies on computational and analyzed data for its strategic design. The upcoming drop is an experiment that tests the boundaries of digital tools in the context of athletic wear — it is what Italian designer Matthew M. Williams claims to be "the future of design." The silhouettes of the Nike x ALYX high-performance wear is informed by carefully scanned motion data that reveals likely heat and sweat zones. Matthew M. Williams includes his "own design ethos" to bring about a signature fashion-forward aesthetic. Offering an inclusive range of [training gear for men and women](https://www.trendhunter.com/trends/effortlessly-cool), the Nike and ALYX high-performance wear is bound to be incredibly versatile, breathable and comfortable. Photo Credits: [Nick Knight](https://www.instagram.com/nick_knight/) ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 84% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **High-performance Wearables:** Collaboration between fashion and technology companies to create athletic wear that relies on computational and analyzed data creates disruptive innovation opportunities for high-performance wearable technology. - **AI-informed Clothing Design:** Inclusion of computational and analyzed data in the design process of clothing creates disruptive innovation opportunities for incorporating AI technology in fashion. - **Fashion-forward Athletic Wear:** Designers that merge fashion and tech can provide disruptive innovation opportunities for creating signature fashion-forward athletic wear using computational and analyzed data. ### Where This Applies - **Sportswear:** Athletic wear brands can incorporate computational and analyzed data in their design process to create high-performance wearables and disruptive innovation in sportswear industry. - **Fashion:** Collaboration between fashion and technology companies can provide disruptive innovation opportunities for incorporating AI technology in clothing design and disrupted innovation in fashion industry. - **Wearable Technology:** The incorporation of computational and analyzed data in clothing design can create disruptive innovation opportunities for high-performance wearable technology and can disrupt the wearable technology industry. ## Related on Trend Hunter - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Tech-Enhanced Athlete Wearables](https://www.trendhunter.com/trends/athletes-warmup-and-recovery.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Minimalistic Activewear Capsules](https://www.trendhunter.com/trends/nike-x-sacai.md) - [Alpine Streetwear Collections](https://www.trendhunter.com/trends/jacquemus-x-nike.md) - [Sporty-Infused Technical Workwear](https://www.trendhunter.com/trends/nike-life.md) - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md) - [Gaming Style Capsules](https://www.trendhunter.com/trends/nike-x-martine-rose-campaign.md) - [Airy Collaborative Avant-Garde Sneakers](https://www.trendhunter.com/trends/trd-run-6.md)