# Styling-Targeted Haircare Ranges Authentic Beauty Concepts Boasts a High-Performance Styling Range By Kalin Ned | Published 2023-07-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/highperformance-styling-range References: [authenticbeautyconcept](https://www.authenticbeautyconcept.ca/en/products/embrace-styling.html) Authentic Beauty Concept's high-performance styling range combines premium ingredients and lasting results. The comprehensive collection includes must-haves for any hairstylist's arsenal, including the Airy Texture Spray which adds volume, the Nude Powder Spray for root-lifting and a soft grip, the Nymph Salt Spray for loose textured waves, the Flawless Primer for blow-dry protection, the Amplify Mousse for body and volume, the non-overburdening Shaping Cream, the semi-matte Gritty Wax Paste, the Solid Pomade for medium hold and shine, the refreshing Dry Shampoo, the Working Hairspray for flexible hold, and the Strong Hold Hairspray. Authentic Beauty Concept also highlights its manufacturing approach to the high-performance styling range which is "inspired by the rise of solar panels in local areas" and natural ingredients. Image Credit: Authentic Beauty Concept ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 40% | Activity: 51% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **High-performance Styling Range:** Opportunity for disruptive innovation in creating innovative, effective and sustainable styling products. - **Natural Ingredients:** Opportunity for disruptive innovation in developing haircare products made from organic and eco-friendly ingredients. - **Manufacturing Inspired by Solar Power:** Opportunity for disruptive innovation in implementing renewable energy sources in manufacturing processes to reduce environmental impact. ### Who This Affects Most - **Haircare:** Opportunity for disruptive innovation in creating innovative and sustainable haircare products. - **Beauty:** Opportunity for disruptive innovation in developing natural and eco-friendly beauty products. - **Renewable Energy:** Opportunity for disruptive innovation in implementing renewable energy sources in various industries, including manufacturing. ## Related on Trend Hunter - [Authentic Hydrating Hair Products](https://www.trendhunter.com/trends/authentic-beauty.md) - [High-Performance Hair Styling Ranges](https://www.trendhunter.com/trends/styling-expansion-line.md) - [Multi-Functional Styling Product Ranges](https://www.trendhunter.com/trends/style-treat.md) - [Styling-Focused Hair Collections](https://www.trendhunter.com/trends/nexxus-styling-collection.md) - [Cosmically Inspired Haircare](https://www.trendhunter.com/trends/super-nova-hair-care.md) - [Unique Hairspray Formulas](https://www.trendhunter.com/trends/kms-hairstay.md) - [Summer Hair Care Collections](https://www.trendhunter.com/trends/summer-hair-care.md) - [Shine-Enhancing Hair Sets](https://www.trendhunter.com/trends/sleek-stylers-set.md) - [Expression-Focused Haircare Lines](https://www.trendhunter.com/trends/guido-palau.md)