# Innovative High-Performance Sneakers The adidas Consortium Runner Mid 4D Features Performance Tech By Kalin Ned | Published 2019-07-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/highperformance-sneakers References: [endclothing](https://www.endclothing.com/gb/adidas-consortium-runner-mid-4d-ee4116.html) [adidas](https://www.trendhunter.com/trends/adizero-prime-x-2-strung) has released a plethora of high-performance sneakers over the years and its Consortium imprint has been focused on cutting-edge designs through collaboration. In 2019, however, this part of the business is taking a more in-house approach to production and it recently launched the adidas Consortium Runner Mid 4D which is a pair of high-performance sneakers that lend themselves to chic aesthetic cues, as well as unparallel functionality when it comes to construction. This model has adidas' groundbreaking Carbon 4D technology which entails a midsole that boasts "light, air and over 20,000 struts that can be individually tuned to maximize control on energy return." Moreover, the high-performance sneakers are also characterized by a [Primeknit](https://www.trendhunter.com/trends/adidas-ultraboost-5x) upper which ensures breathability and a lightweight presence that guarantees that the stretchy material will adapt to one's foot. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 65% | Activity: 52% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **High-performance Sneakers:** Disruptive innovation opportunity: Develop advanced sneaker technology that maximizes control on energy return and ensures breathability for unparalleled functionality. - **Chic Aesthetic Cues:** Disruptive innovation opportunity: Combine high-performance functionality with fashionable design elements for a stylish and comfortable sneaker experience. - **In-house Production:** Disruptive innovation opportunity: Focus on internal manufacturing capabilities to enhance control over design, quality, and production efficiency in the sneaker industry. ### Industries Being Reshaped - **Sportswear:** Disruptive innovation opportunity: Integrate advanced technology and design in sportswear to create high-performance products that meet the demands of athletes and fashion-conscious consumers. - **Fashion:** Disruptive innovation opportunity: Merge fashion and function to create innovative products that bridge the gap between style and performance in the fashion industry. - **Manufacturing:** Disruptive innovation opportunity: Embrace in-house production capabilities to optimize manufacturing processes, quality control, and flexibility in various industries, including sneaker manufacturing. ## Related on Trend Hunter - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Dynamic Thigh-High Tech Sneakers](https://www.trendhunter.com/trends/voo-store-1.md) - [Sustainable 3D-Printed Footwear](https://www.trendhunter.com/trends/4dfwd-1.md) - [Bold Vibrant Running Sneakers](https://www.trendhunter.com/trends/takumi-sen-10.md) - [Redesigned Flagship Running Shoes](https://www.trendhunter.com/trends/adidas-ultraboost-5x.md) - [Retro-Futuristic Chunky Sneakers](https://www.trendhunter.com/trends/wonder-runner.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md) - [Futuristic Slip-On Shoes](https://www.trendhunter.com/trends/adidas-unveils-climacool.md) - [Functional Training Shoes](https://www.trendhunter.com/trends/dropset-4.md)