# Athlete-Released High-Performance Athletic Shoes Nike Debuts the 12th Signature Kobe Bryant Model By Kalin Ned | Published 2018-11-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/highperformance-athletic-shoes References: [kicksstore.eu](https://kicksstore.eu/buty-kobe-ad-av3555-002.html) The latest hype from the footwear industry is coming from these high-performance athletic shoes by [Nike](https://www.trendhunter.com/trends/moonwalker). Inspired by [famous basketball player Kobe Bryant](https://www.trendhunter.com/trends/linen-edition), the Nike Kobe AD Vivid Purple adequately mix function with aesthetic. The footwear model entertains an ultra-sleek and elegant design. The colorway features an agreeable juxtaposition of black, grey and purple. The silhouette features an exceptionally breathable mesh upper, as well as a hidden lacing system that is designed to bring about "a better and personalized fit." Without a doubt, the high-performance athletic shoes provide ample support during strenuous and action-packed activities. For die-hard fans of Kobe Bryant, the number detailing on the tongue are sure to be of interest. This feature presents a direct reference to the athlete's jersey, as well as to his birth date. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 56% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Athlete-released High-performance Shoes:** Athlete partnerships and collaborations in the footwear industry create opportunities for unique and performance-enhancing shoe designs. - **Personalized Fit Lacing Systems:** Innovative lacing systems that provide better fit and comfort offer disruption potential in the athletic footwear market. - **Celebrity-driven Colorway Designs:** Collaborations between celebrities and footwear brands introduce unique colorway designs that attract consumers and drive sales. ### Industries Being Reshaped - **Athletic Footwear:** The athletic footwear industry can explore partnerships with athletes to create high-performance shoe models that cater to specific sports and activities. - **Sportswear Apparel:** Companies in the sportswear apparel industry can develop clothing lines that complement and match the unique colorway designs of athlete-released shoes. - **Smart Shoe Technology:** The emerging industry of smart shoe technology can incorporate innovative lacing systems that provide personalized fit and comfort into their product offerings. ## Related on Trend Hunter - [Purple Tonal Performance Footwear](https://www.trendhunter.com/trends/moonwalker.md) - [Athlete-Honoring Apparel Lines](https://www.trendhunter.com/trends/halo-2.md) - [Athlete-Approved Performance Shoes](https://www.trendhunter.com/trends/kai3-performance-shoe.md) - [Performance Basketball Tributes](https://www.trendhunter.com/trends/kobe-3-protro-halo.md) - [Festive Vibrant Celebratory Footwear](https://www.trendhunter.com/trends/year-of-the-mamba.md) - [Athlete-Honoring Lifestyle Footwear](https://www.trendhunter.com/trends/linen-edition.md) - [Sporty Dynamic Futuristic Footwear](https://www.trendhunter.com/trends/vol-9.md) - [Bold Spring-Ready Sneakers](https://www.trendhunter.com/trends/fierce-purple.md) - [Vibrant Orange Performance Sneakers](https://www.trendhunter.com/trends/total-orange-colorway-1.md)