# Location-Influenced High-Performance Apparel Arnar Mar Jonsson's Line Takes Cues from Iceland By Kalin Ned | Published 2018-08-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/highperformance-apparel References: [highsnobiety](https://www.highsnobiety.com/p/arnar-mar-jonsson-ss19-lookbook/#slide-10) & [instagram](https://www.instagram.com/arnarmarjonsson/?hl=en) Emerging Icelandic designer Arnar Mar Jonsson launches his Spring/Summer 2019 collection which is characterized by fashion-forward high-performance apparel. For the construction of the silhouettes, the creative taps into his native roots and extracts the underrated character of Iceland -- a location that is becoming ever more popular with travelers. British emphasis is subtly integrated into the design of the high-performance apparel as Arnar Mar Jonsson references the fashion dynamics of London -- the city he is currently based in. The palette for the Spring/Summer 2019 collection is kept relatively neutral with occasional hits of color. This adds to the overall sophistication of the pieces. Moreover, Arnar Mar Jonsson makes use of [functional materials](https://www.trendhunter.com/trends/performance-articles) for his high-performance apparel, including "Italian cotton-blend waterproof fabric with optic fibers," allowing the fit to be better and the aesthetic more "ghostly." ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 45% | Activity: 9% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **High-performance Apparel:** Expanding the use of functional materials and technology in the fashion industry to create innovative and high-performing clothing. - **Location-influenced Fashion:** Infusing designs with cultural influences and characteristics from specific locations to create unique and captivating garments. - **Neutral Palette with Color Accents:** Utilizing a mostly neutral color scheme with strategic pops of color to create sophisticated and visually interesting fashion pieces. ### Industries Being Reshaped - **Fashion:** Integrating high-performance materials and location-inspired designs into the fashion industry to create innovative clothing lines. - **Technology:** Developing and integrating functional materials, such as Italian cotton-blend waterproof fabric with optic fibers, into the fashion industry for enhanced performance and aesthetics. - **Travel and Tourism:** Capitalizing on the growing interest in specific locations, like Iceland, and incorporating their cultural elements into fashion to attract tourists and fashion enthusiasts. ## Related on Trend Hunter - [Immersive Fashion Exhibitions](https://www.trendhunter.com/trends/centennial-exhibition.md) - [Practical Apparel Capsules](https://www.trendhunter.com/trends/eastern-design.md) - [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Summer-Ready Utilitarian Fashion](https://www.trendhunter.com/trends/hh118389225-2.md) - [Coastal Utility Wear](https://www.trendhunter.com/trends/nanamica-springsummer-2026.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md) - [Functional Rugged Menswear](https://www.trendhunter.com/trends/menswear-brand-kestin.md) - [Modular Fall-Ready Layered Fashion](https://www.trendhunter.com/trends/arcs-2.md)