# Beachy Motocross Fashion FENTY PUMA Launched a Highly Anticipated Fashion Capsule By Kalin Ned | Published 2018-03-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/highlyanticipated-fashion References: [highsnobiety](https://www.highsnobiety.com/p/fenty-puma-rihanna-ss18-lookbook/#slide-6) & [us.puma](http://us.puma.com/en_US/collections/collaborations/fenty-puma-by-rihanna) Without a doubt, the Spring/Summer 2018 collection from FENTY [PUMA](https://www.trendhunter.com/trends/aap-rocky-x-puma) by Rihanna is one of this year's most highly anticipated fashion capsules. The offering seems to build on a predominant orange and purple palette, varying in tight fits and slouchy tracksuit pants. The [sporty fashion collection](https://www.trendhunter.com/trends/puma-x-madhappy) does not only appear stunning in the photoshoot, but it also takes distinct cues from [motocross and surf culture](https://www.trendhunter.com/trends/puma-x-ros). The collection highlights an updated version of a tracksuit with "neon bungee cords and lightweight rubber-coated leather," which give it a colorful twist and an interesting style-forward element. The much-anticipated fashion capsule truly takes the best of both worlds; it utilizes the dominant and sporty assertiveness of motocross chic, while also relying on the softening presence of laid-back beach styles. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 62% | Activity: 13% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Spring/summer 2018 Fashion:** Disruptive Innovation Opportunity: Incorporate vibrant colors and sporty elements into fashion collections for a fresh and exciting aesthetic. - **Motocross and Surf Culture Influence:** Disruptive Innovation Opportunity: Combine the edgy and assertive nature of motocross and surf culture with different industries, such as interior design or technology, for a unique and unexpected product offering. - **Tracksuit Reinvention:** Disruptive Innovation Opportunity: Experiment with new materials, such as rubber-coated leather and neon bungee cords, to update and modernize traditional tracksuit designs. ### Who This Affects Most - **Fashion:** Disruptive Innovation Opportunity: Merge motocross and surf culture influences with upscale fashion brands to create bold and innovative clothing lines. - **Interior Design:** Disruptive Innovation Opportunity: Infuse motocross and surf culture aesthetics into home decor, furniture, and accessories for a unique and dynamic living environment. - **Technology:** Disruptive Innovation Opportunity: Integrate motocross and surf culture elements into wearable technology, creating stylish and functional gadgets for outdoor enthusiasts. ## Related on Trend Hunter - [Reinvented Motorcross Gear](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab.md) - [Motorsport-Inspired Capsules](https://www.trendhunter.com/trends/aap-rocky-x-puma.md) - [Striking Motorsport-Inspired Collections](https://www.trendhunter.com/trends/las-vegas-grand-prix.md) - [Film-Centric Fashion Capsules](https://www.trendhunter.com/trends/smurfs-collection.md) - [Distinctive Streetwear Capsules](https://www.trendhunter.com/trends/pacsun-x-formula-1.md) - [Motorsport-Inspired Premium Streetwear](https://www.trendhunter.com/trends/alpinestars.md) - [Motorport Style Capsules](https://www.trendhunter.com/trends/20-years-of-red.md) - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md) - [Rugged Desert-Inspired Capsules](https://www.trendhunter.com/trends/puma-x-ferrari.md)