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# Silky-Smooth Highlighting Powders
clé de peau's The Luminizing Face Enhancer is a Recent Launch

By Kalin Ned | Published 2022-10-01 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/highlighting-powder
References: [cledepeaubeaute](https://www.cledepeaubeaute.com/the-luminizing-face-enhancer/9990000000325.html)

The Luminizing Face Enhancer is a new highlighting powder by ultra-luxurious beauty brand [clé de peau](https://www.trendhunter.com/trends/luxury-skincare-holiday-collection). The formula is offered in luxe, aesthetically-pleasing packaging which only ups the product's extreme exclusivity.

The multi-dimensional highlight powder boasts a silky-smooth texture and a unique ingredient list. clé de peau infuses this offering with exquisite opal powder that absorbs and reflects light. Because of it, users can enjoy "an [iridescent sheen](https://www.trendhunter.com/trends/bio-radiant-glassy-highlighter-balm) that changes with the amount and angle of light," adding a dynamic effect to one's complexion. clé de peau also includes its Light-Empowering Enhancer to sweeten the deal of its highlighting powder. The addition brings about a radiant finish with "optimal light diffusion." clé de peau's Luminizing Face Enhancer also includes Premium Argan Oil, which is rich in Vitamin E, and Moist Feel Powder.

Image Credit: clé de peau

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 32% | Activity: 27% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Multi-functional Beauty Products:** Opportunities for creating more beauty products that serve multiple purposes, like clé de peau's Luminizing Face Enhancer.
- **Innovative Ingredients:** Developing beauty products with unique and innovative ingredients, like clé de peau's use of opal powder in their Luminizing Face Enhancer.
- **Luxury Packaging:** Using aesthetically-pleasing and luxurious packaging to elevate the perceived value of beauty products, similar to clé de peau's Luminizing Face Enhancer.

### Who This Affects Most

- **Beauty and Cosmetics:** Opportunities for beauty companies to create more high-end and multi-functional beauty products, using unique ingredients, and enhancing their packaging design, similar to clé de peau's Luminizing Face Enhancer.
- **Luxury Goods:** Opportunities for luxury goods companies to explore the beauty and cosmetics market, and differentiate their product offerings by focusing on the use of innovative ingredients, multi-functional products, and luxurious packaging design, similar to clé de peau's Luminizing Face Enhancer.
- **Materials and Packaging:** Opportunities for materials and packaging companies to cater to the luxury beauty market, by offering unique and aesthetically-pleasing packaging options to beauty companies, and developing new innovative materials for use in beauty products, like opal powder in clé de peau's Luminizing Face Enhancer.

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