# Youth-Focused Bottled Waters The Highland Spring Wild-Life Bottled Water Aims to Educate Kids By Michael Hemsworth | Published 2019-06-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/highland-spring-wildlife References: [talkingretail](https://www.talkingretail.com/products-news/soft-drinks/highland-spring-unveils-eco-friendly-childrens-bottles-05-06-2019/) & [highlandspring](https://highlandspring.com) The new Highland Spring Wild-Life bottled water is being introduced by the brand as a way to help teach children about the importance of hydration and recycling from an early age. Coming in packs of six and featuring [images of active cartoon characters](https://www.trendhunter.com/trends/b-water-beverage), the bottled water is packaged in containers that have 25% recycled plastic and a profile that is 100% recyclable. This comes as part of the brand's commitment to use 50% recycled plastic in its packaging by 2022. Head of Marketing at [Highland Spring Group](https://www.trendhunter.com/trends/flavoured-still-water) Carol Saunders explained the new Highland Spring Wild-Life bottled water saying, "Research tells us that 25% of kids drink less than a glass of water a day. One in three parents struggle to get their child to drink water generally, and eight in 10 are convinced they rarely get enough fluids. We are building on a theme that performed well when launched last year by combining all the fun of childhood adventure with functional messaging around the importance of hydration and recycling. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 24% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Youth-focused Eco-conscious Products:** Companies can market eco-friendly products to children while educating them about the importance of recycling and sustainability. - **Educational Packaging for Children:** Companies can use packaging that includes educational information to appeal to children and parents looking to make informed purchases. - **Functional Messaging on Children's Products:** Companies can incorporate messaging around healthy habits or other functional benefits into products designed for children. ### Who This Affects Most - **Beverage:** Beverage companies can create appealing bottled water options for children that are both eco-friendly and engaging. - **Packaging:** Packaging companies can develop innovative designs that include educational messaging and assist in the development of eco-friendly products aimed at children. - **Children's Products:** Companies producing children's products can focus on adding functional messaging, such as the benefits of healthy habits, while also maintaining eco-conscious packaging and materials. ## Related on Trend Hunter - [Child-Focused Bottled Waters](https://www.trendhunter.com/trends/dino-water.md) - [Research-Backed Animal-Shaped Bottles](https://www.trendhunter.com/trends/toddler-collection.md) - [Flavor-Enhanced Spring Waters](https://www.trendhunter.com/trends/flavoured-still-water.md) - [Eco-Conscious Canned Water](https://www.trendhunter.com/trends/wenlock-spring.md) - [Child-Friendly Sparkling Waters](https://www.trendhunter.com/trends/jamu-wild-water.md) - [Flavor-Rich Still Spring Waters](https://www.trendhunter.com/trends/highland-spring-flavours.md) - [Educational Water Campaigns](https://www.trendhunter.com/trends/educational-water-campaign.md) - [Cartoon-Branded Aluminum Water Packaging](https://www.trendhunter.com/trends/b-water-beverage.md) - [Sustainable Natural Spring Waters](https://www.trendhunter.com/trends/fathers-deer.md)