# Wood-Encased Whiskeys Highland Park Ice Edition Scotch Whiskey Pays Tribute to Its Viking Roots By Meghan Young | Published 2016-04-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/highland-park-ice References: [uncrate](http://uncrate.com/stuff/highland-park-ice-edition-scotch-whiskey/) & [highlandpark](http://highlandpark.co.uk/ice-single-malt-whisky/) The [Highland Park](https://www.trendhunter.com/trends/highland-park) Ice Edition Scotch Whiskey is a stunning bottle that focuses on the brand's [Viking roots](https://www.trendhunter.com/trends/laphroaig-archive-collection-38yearold). With history that stretches that far back, it's only natural that a brand would want to focus on that angle of its existence. This particular iteration pays tribute to its Orkney Islands home. This is represented through the use of a blue tinted bespoke bottle featuring a Norse symbol which represents the creation of the world. Encased in a wooden stand, the Highland Park Ice Edition Scotch Whiskey looks mountainous. A [limited edition bottle design](https://www.trendhunter.com/trends/fantasysagainspired-whisky-bottles), less than 4000 will be put on shelves at the end of May. It would make a beautiful drink for those who love the brand or want to try something new. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 35% | Activity: 19% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Whiskey Packaging Innovation:** Whiskey brands can explore unique packaging designs, such as wood-encased bottles, to enhance the consumer experience and highlight brand heritage. - **Brand Storytelling:** Brands can leverage historical and cultural narratives, like Viking roots, to create a unique and compelling brand story that resonates with consumers. - **Limited Edition Collectibles:** Creating limited edition bottles can capitalize on consumer demand for exclusive and unique products, allowing whiskey brands to cultivate a dedicated following. ### Where This Applies - **Alcoholic Beverages:** The alcoholic beverages industry can innovate by exploring unique packaging designs and leveraging brand storytelling to create differentiated products. - **Luxury Goods:** Luxury brands can create limited edition collectibles, such as wood-encased whiskeys, to attract affluent consumers seeking exclusive and high-end products. - **Cultural Heritage:** Industries focused on cultural heritage, such as tourism or history, can partner with whiskey brands to promote unique narratives and offer immersive experiences to consumers. ## Related on Trend Hunter - [Myth-Inspired Scotch Whiskeys](https://www.trendhunter.com/trends/bowmore-no-corners-to-hide.md) - [Localized Whisky Rebrands](https://www.trendhunter.com/trends/highland-park.md) - [Bold Whimsy Whisky Packaging](https://www.trendhunter.com/trends/glenmorangie.md) - [Sculptural Whisky Decanters](https://www.trendhunter.com/trends/artistry-in-oak.md) - [Sculptural Whiskey Bottle Cases](https://www.trendhunter.com/trends/kengo-kuma-1.md) - [Ultra-Luxurious Single-Malt Scotch Bottles](https://www.trendhunter.com/trends/bow-wave.md) - [Half-Century-Aged Whiskeys](https://www.trendhunter.com/trends/highland-park-56-year-single-malt.md) - [Bespoke Wooden Packaging](https://www.trendhunter.com/trends/hunter-luxury.md) - [Exotically Thematic Whiskies](https://www.trendhunter.com/trends/bill-lumsden-x-azuma-makoto.md)