# $16K Whiskeys 'Highland Park 50 Year Old' is One Expensive Drink By Summer Luu | Published 2010-10-12 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/highland-park-50-year References: [luxurylaunches](http://www.luxurylaunches.com/other_stuff/harrods_brings_orkneys_limited_edition_highland_park_50_year_old_for_10500.php) & [harrods](http://www.harrods.com/HarrodsStore/find/c/wineshop,wineshop-exclusives/p/000000000002280078) A prestigious and old whiskey called the 'Highland Park 50 Year Old' is currently being released. The Highland Park 50 year old is a vatting of five refill oak casks distilled in 1960. It carries natural mahogany colour, rich and spicy tannins, and muscovado sugar flavours. For this distinguished whisky, jewelry designer Maeve Gillies of MaeVonaIt designed the sterling silver bottle. The Highland Park 50 Year Old also carries a hefty pricetag of $16,000. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 63% | Activity: 81% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Luxury Spirits:** There is an opportunity for disruptive innovation to create more expensive and exclusive spirits, potentially incorporating luxury packaging and unique flavor profiles. - **Aging Liquors:** There is an opportunity for disruptive innovation to advance the science behind aging spirits, exploring new ways to create a unique and valuable taste. - **Collectible Beverages:** There is an opportunity for disruptive innovation to create beverages with a clear value proposition tied to their collectibility, longevity, and rarity. ### Who This Affects Most - **Alcohol Production:** There is an opportunity for disruptive innovation in alcohol production that could focus on creating a more premium and exclusive product, such as new techniques for aging and presenting luxury spirits. - **Packaging Design:** There is an opportunity for disruptive innovation in packaging design, such as creating one-of-a-kind art pieces to pair with expensive and rare spirits. - **Luxury Goods:** There is an opportunity for disruptive innovation in luxury goods that can create a unique and valuable experience, such as incorporating rare and collectible beverages into upscale lifestyles. ## Related on Trend Hunter - [Opulent Scotch Whiskies](https://www.trendhunter.com/trends/glenfiddich-1.md) - [50-Year-Old Single Malts](https://www.trendhunter.com/trends/50yearold-single-malt.md) - [Luxurious 46-Year-Old Spirits](https://www.trendhunter.com/trends/limitededition-scotch-whisky.md) - [Highly Exclusive Whisky Expressions](https://www.trendhunter.com/trends/benriach-1966.md) - [Limited-Edition Scotch Whiskeys](https://www.trendhunter.com/trends/46yearold-scotch-whisky.md) - [81-Year-Old Single Malt Scotches](https://www.trendhunter.com/trends/the-macallan-reach-single-malt.md) - [Ultra-Extravagant Scotch Whiskies](https://www.trendhunter.com/trends/glen-grant-distillery.md) - [Limited Edition Single Malts](https://www.trendhunter.com/trends/loch-lomond-1.md) - [Anniversary-Honoring Whiskeys](https://www.trendhunter.com/trends/fuji-50th-anniversary-single-malt.md)