# High-Fashion Varsity Jackets These Jackets by Valentino are Stitched with Butterflies and Flowers By Ady Floyd | Published 2015-08-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/highfashion-varsity References: [valentino](http://www.valentino.com/us/shop/men/apparel) Valentino unveils a daring collection of elegant high-fashion varsity jackets. These newly released jackets were featured in Milan and will be part of Valentino's collection to be released in fall and winter of this year. The high-fashion varsity jackets present a playful side to the luxurious designer label by adding feminine stitching. The jackets are decorated with various types of materials and styles including [camouflage](https://www.trendhunter.com/trends/lion-camo-rain-jacket), butterflies and plaid. This line of jackets is a modernized recreation of traditional varsity attire. While the theme of [sportsmanship](https://www.trendhunter.com/trends/football-series) still runs strong in the aesthetic value, these jackets are more then a football player's go-to sweater. Each jacket is made with Italian wool that creates a majority of the body-covering vest. The sleeves feature vast amounts of plush leather that provide both warmth and comfort. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 83% | Activity: 66% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Modernized Recreation of Traditional Varsity Attire:** The trend of modernizing traditional varsity attire presents an opportunity for disruptive innovation in the fashion industry, combining sportswear aesthetics with high-end luxury. - **Feminine Embellishments on High-fashion Jackets:** The trend of adding feminine embellishments to high-fashion jackets opens up disruptive innovation opportunities in the realm of combining feminine and masculine fashion elements. - **Luxurious Jackets Made with Italian Wool and Plush Leather:** The trend of using high-quality materials like Italian wool and plush leather in jackets creates an opportunity for disruptive innovation in the luxury outerwear industry, focusing on high-end craftsmanship and comfort. ### Industries Being Reshaped - **Fashion:** The fashion industry can leverage the trend of modernizing traditional varsity attire and adding feminine embellishments to create innovative and unique high-fashion products. - **Sportswear:** The sportswear industry can embrace the trend of modernizing traditional varsity attire, incorporating luxurious materials and designs to create fashionable sportswear that blurs the line between athletics and high-end fashion. - **Luxury Outerwear:** The luxury outerwear industry can explore the trend of using high-quality materials like Italian wool and plush leather to create innovative and luxurious jackets that prioritize comfort and craftsmanship. ## Related on Trend Hunter - [Seasonal Collegiate Varsity Jackets](https://www.trendhunter.com/trends/superdry-varsity.md) - [Vintage-Inspired Wool Varsity Jackets](https://www.trendhunter.com/trends/wool-varsity-jackets.md) - [Luxe Retailer Varsity Jackets](https://www.trendhunter.com/trends/wool-varsity-jacket.md) - [Dramatically Luxurious Leather Jackets](https://www.trendhunter.com/trends/crocodile-leather-jacket.md) - [Fashion-Forward Insulated Jackets](https://www.trendhunter.com/trends/moncler-and-jw-anderson.md) - [Collab Fashion Trainers](https://www.trendhunter.com/trends/valentino-x-vans.md) - [Fashion-Forward Lifestyle Sneakers](https://www.trendhunter.com/trends/valentino-garavani-2.md) - [Sports-Themed Jackets](https://www.trendhunter.com/trends/nfl-x-veronica-beard.md) - [Homecoming-Enthused Collegiate Apparel](https://www.trendhunter.com/trends/homecoming-styles.md)