# High-Fashion Social Media Campaigns Burberry Launches the #TBChallenge on the TikTok Platform By Kalin Ned | Published 2019-12-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/highfashion-social-media References: [newsroom.tiktok](https://newsroom.tiktok.com/en-gb/burberry-launches-account-on-tiktok-with-tbchallenge/) & [tiktok](https://www.tiktok.com/@burberry?source=h5_t) The popularity of [TikTok](https://www.trendhunter.com/trends/boss-x-russell-athletic) as a creative platform that lends itself to marketing initiatives is growing and this is evident as luxe label Burberry enters the rink with a high-fashion social media campaign. It is evident that through this, the designer company is attempting to reach and engage a younger audience. The Burberry TikTok account is launched in support of the fashion label's latest venture — the [Thomas Burberry](https://www.trendhunter.com/trends/vivid-watermelon) Monogram collection. To make the high-fashion social media campaign more interactive, the marketing tactic incorporates the #TBChallenge. Users on Tiktok that are from the United States and the United Kingdom are invited to recreate the new Thomas Burberry Monogram motif with their hands, "unlocking a new [creative] lens." Image Credit: Burberry ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 88% | Activity: 88% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **High-fashion Social Media Campaigns:** Opportunity to engage with younger audiences by leveraging popular social media platforms like TikTok. - **Creative Marketing Initiatives:** Opportunity to create interactive campaigns that encourage user participation and creativity. - **Influencer Collaboration:** Opportunity to collaborate with popular influencers on social media to increase brand visibility and reach. ### Who This Affects Most - **Fashion and Luxury Goods:** Opportunity for high-end fashion brands to leverage social media campaigns to reach and engage younger consumers. - **Digital Marketing and Advertising:** Opportunity for marketing agencies and advertisers to develop creative campaigns tailored for popular social media platforms. - **Social Media and Influencer Marketing:** Opportunity for influencers and agencies specializing in social media marketing to collaborate with fashion brands for high-impact campaigns. ## Related on Trend Hunter - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Sporty Social Skincare Campaigns](https://www.trendhunter.com/trends/moisture-match-up-campaign.md) - [Luxury Festive Campaigns](https://www.trendhunter.com/trends/happy-together.md) - [Revived Archival Logos](https://www.trendhunter.com/trends/archival-logo.md) - [Transformative Skincare Campaigns](https://www.trendhunter.com/trends/preppair.md) - [Luxury Fashion-Inspired Hospitality Initiatives](https://www.trendhunter.com/trends/burberry-and-the-standard-ibiza-hotel.md) - [Creator-Based Marketing Opportunities](https://www.trendhunter.com/trends/branded-mission.md) - [Social Media Notes Expansions](https://www.trendhunter.com/trends/tiktok-notes.md) - [Hopeful Skincare Challenges](https://www.trendhunter.com/trends/thearbutinserumday.md)