# Crustless Protein Sandwiches Uncrustables' Higher Protein PB&Js Deliver 12 Grams of Protein By Laura McQuarrie | Published 2025-09-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/higher-protein-pbjs References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/29095-uncrustables-introducing-high-protein-option) & [smuckersuncrustables](https://www.smuckersuncrustables.com/)  A classic ingredient pairing, convenient lunches and pillowy bites are among some of the first things people tend to associate with pre-made crustless sandwiches, and protein will be even more top of mind, since Uncrustables is expanding its lineup with Higher Protein PB&Js. The all-new Uncrustables Bright-Eyed Berry Sandwich and Uncrustables Up & Apple Sandwich flavors deliver 12 grams of protein per sandwich, making them the highest protein offering in the Uncrustables portfolio and across widely distributed PB&Js. Beyond just delivering a boost of protein, these higher protein offerings also incorporate more fiber and whole grains to support nutritious, flavor-fueled breakfasts, lunches and snacks. Developed to meet the demand for functional, high-protein foods, Uncrustables Higher Protein PB&Js will be widely available through retailers like [Kroger](https://www.trendhunter.com/trends/oroweat-protein-wheat-bread), [Walmart](https://www.trendhunter.com/trends/real-pbjs) and [Target](https://www.trendhunter.com/trends/protein-cheese-sticks). ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 38% | Activity: 40% | Freshness: 51% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **High-protein Convenience Foods:** The rise of high-protein convenience foods like Uncrustables creates opportunities for brands to innovate in the grab-and-go market with nutrient-enhanced options. - **Functional Food Evolution:** There is a growing demand for foods offering functional benefits beyond basic nutrition, paving the way for new product lines that integrate additional health benefits such as fiber and whole grains. - **Nostalgic Food Reinvention:** Reimagining nostalgic foods with enhanced nutritional profiles satisfies consumer demands for comfort and health, opening up opportunities in the reformulation of beloved classics. ### Where This Applies - **Packaged Food Industry:** The packaged food industry can leverage the trend of increased protein content and added nutrients in traditional snack offerings to cater to health-conscious consumers. - **Retail Grocery:** Retail grocery chains like Kroger, Walmart, and Target are uniquely positioned to serve as distribution channels for innovative, health-centric food products like higher-protein sandwiches. - **Nutritional Food Products:** The nutritional food product sector can capitalize on growing interest in foods that deliver balanced nourishment, including protein-rich and fiber-enhanced options. ## Related on Trend Hunter - [Protein-Rich Pocket-Style Sandwiches](https://www.trendhunter.com/trends/uncrustables-burstin-blueberry.md) - [Protein PB&J Sandwiches](https://www.trendhunter.com/trends/jams.md) - [Real-Ingredient Crustless Sandwiches](https://www.trendhunter.com/trends/welchs-real-pbjs.md) - [Crustless Protein-Rich Sandwiches](https://www.trendhunter.com/trends/lunchyly-lil-sammies.md) - [Crustless Berry Sandwiches](https://www.trendhunter.com/trends/peanut-butter-and-raspberry-spread.md) - [Savory Mess-Free Prepackaged Sandwiches](https://www.trendhunter.com/trends/uncrustables.md) - [Nutty Crustless Berry Sandwiches](https://www.trendhunter.com/trends/uncrustables-peanut-butter-mixed-berry.md) - [Ready-to-Eat Crustless Sandwiches](https://www.trendhunter.com/trends/lunchables-pbj.md) - [Protein-Enhanced Peanut Butters](https://www.trendhunter.com/trends/protein-crunch-peanut-butter.md)