# Customized Youthful Skincare Higher Education Skincare Promises to Transform Skin in Four Weeks By Laura McQuarrie | Published 2019-11-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/higher-education-skincare References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Higher_Education_Skincare_Skincare_formulated_for_the_specific_needs_of_younger_skin/159735) & [highereducationskincare](https://www.highereducationskincare.com/) Higher Education Skincare was created to specifically support [Gen Z and Millennial consumers](https://www.trendhunter.com/trends/youthoriented-beauty) and their specific skin conditions. The brand was founded on the belief that "skincare is so much more than creams and lotions" and Higher Education Skincare sets itself apart with an approach that "teaches" skin to become its best—in fact, the brand promises to transform skin in a matter of four weeks or less and backs up this promise with a money-back guarantee. The brand's products are packed with [potent ingredients like antioxidants and retinol](https://www.trendhunter.com/trends/acure-skincare) that are dermatologist-approved and scientifically formulated. Starting a [customized, three-step skincare system](https://www.trendhunter.com/trends/proven-skincare1) begins by identifying one's skin type from choices like oily, dry, combination or oily and acne-prone. From there, the brand goes on to suggest products to use day and night like gentle skin cleansers and makeup remover wipes. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 39% | Activity: 53% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Customized Skincare:** Meeting the unique needs of the individual consumer through personalized skincare regimens. - **Science-backed Skincare:** Developing skincare products based on scientific research and dermatologist recommendations. - **Education-based Skincare:** Creating a skincare experience that educates consumers on best practices and teaches their skin to become its best. ### Where This Applies - **Beauty:** Innovating the cosmetic industry through customizable, science-backed, and education-based skincare products. - **Personalized Health:** Providing personalized healthcare solutions and regimens for individual consumers based on scientific research and expert recommendations. - **Education and Training:** Utilizing educational and training platforms to improve the personal well-being of consumers, such as teaching skincare best practices and techniques. ## Related on Trend Hunter - [Youth-Safe Skincare Hubs](https://www.trendhunter.com/trends/gen-a-z-hub.md) - [Targeted Plant-Based Cosmeceuticals](https://www.trendhunter.com/trends/id-skin-identity.md) - [Teen Skincare Hubs](https://www.trendhunter.com/trends/indu.md) - [Problem-Solving Youth Skincare](https://www.trendhunter.com/trends/epic-skincare.md) - [Health-Focused Youth Skincare](https://www.trendhunter.com/trends/revolution-skin.md) - [Hypoallergenic Gen Z Skincare](https://www.trendhunter.com/trends/saint-crewe.md) - [Student Skincare Packs](https://www.trendhunter.com/trends/student-skincare.md) - [Teen-Safe Skincare Systems](https://www.trendhunter.com/trends/erly.md) - [Youth-Safe Skincare Trios](https://www.trendhunter.com/trends/girlyish-skincare.md)