# Connected High-End Watches The TAG Heuer Connected Timepieces Offer a Luxury Aesthetic By Michael Hemsworth | Published 2016-11-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/highend-watches References: [geeky-gadgets](http://www.geeky-gadgets.com/new-tag-heuer-connected-smartwatch-unveiled-for-9900-01-11-2016/) & [tagheuerconnected](https://www.tagheuerconnected.com/) The luxury technology market is showing little sign of slowing down, which the new TAG Heuer Connected high-end watches identify. A big step up from the brand's first foray into the smartwatch market, the TAG Heuer Connected timepieces are priced at $9,900 whereas the original device would run you about $1,500. The TAG Heuer Connected timepieces feature a splash-proof design, a titanium bezel, titanium lugs and much more than make it look and act like other high-end watches on the market. The TAG Heuer Connected timepieces are created in cooperation with Google and Intel, and offer users a way to help stay connected without sacrificing their personal style. The watches come as a modernized way to maintain connectivity without letting others in on the secret. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 82% | Activity: 85% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Luxury Wearable Technology:** There is an opportunity for luxury brands to innovate the wearable technology market by creating high-end versions of existing technology. - **Smartwatch Fashion:** There is disruption opportunity for fashion companies to produce smartwatches that offer the features of traditional high-end watches at an affordable price point. - **Collaborative Innovation:** There is disruption opportunity for technology companies to collaborate with luxury brands to create high-end wearable technology that merges fashion with functionality. ### Who This Affects Most - **Fashion:** Fashion companies can innovate by creating new designs for smartwatches that cater to the luxury market. - **Technology:** Technology companies can innovate by creating collaborations with luxury brands to infuse fashion with functionality in their smartwatches. - **Luxury Goods:** There is disruption opportunity to create high-end versions of existing wearable technology that cater to the luxury market. ## Related on Trend Hunter - [Branded Racing Smartwatches](https://www.trendhunter.com/trends/tag-heuer-timepiece.md) - [High-End Timepiece Smartwatches](https://www.trendhunter.com/trends/hublot-big-bang-e-gen-3.md) - [Collaborative Golfer Smartwatches](https://www.trendhunter.com/trends/tag-heuer-connected-calibre-e4-x-malbon-golf-edition.md) - [Midcentury-Inspired Timepieces](https://www.trendhunter.com/trends/tag-heuer-carrera-glassbox-chronograph.md) - [Precision Performance Watches](https://www.trendhunter.com/trends/tag-heuer-x-new-balance.md) - [Striking Monochromatic Timepieces](https://www.trendhunter.com/trends/tag-heuer-carrera-tourbillon.md) - [Dual-Time Motorsport Watches](https://www.trendhunter.com/trends/tag-heuer-carrera-chronograph-extreme-sport.md) - [Outback-Inspired Timepieces](https://www.trendhunter.com/trends/aquaracer-solargraph-sundowner.md) - [Sophisticated Pastel Dial Timepieces](https://www.trendhunter.com/trends/aquaracer-professional-300.md)