# High-End Road Wheels Campagnolo Introduces Two New Bora Models, the Ultra WTO and WTO By Kalin Ned | Published 2024-01-31 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/highend-road-wheel References: [cyclingnews](https://www.cyclingnews.com/news/campagnolos-new-bora-ultra-wto-and-bora-wto-wheels-are-lighter-faster-and-designed-for-wider-tyres/)  Campagnolo expands its high-end road wheel collection with the Ultra WTO and the WTO. The next-generation Bora wheels boast enhanced aerodynamics and reduced weight, appealing to [demanding cyclists](https://www.trendhunter.com/trends/gravel-bicycle) and those seeking the top tier of performance. Both models feature the [G3](https://www.trendhunter.com/trends/campagnolo) spoke pattern for efficient energy transfer and a 23mm internal rim width for improved aerodynamics. The Ultra WTO is also is equipped with Ceramic Ultimate Level Technology (CULT) bearings. Additionally, the Aero Mo-Mag technology with internal spoke nipples enhances aerodynamics across all Bora WTO wheels. The drop-shaped profile of the Bora rim and tire integration results in a 13% linear reduction in drag, with improvements in side wind performance. The rim weight of the [high-end road wheels](https://www.trendhunter.com/trends/thok-tp4-r) is reduced by up to 135 grams through the Handmade Ultra-Light Carbon (H.U.L.C.) molding process. The Ultra WTO rims weigh 420 grams per set, and WTO rims weigh 550 grams per set. Image Credit: Campagnolo ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 32% | Activity: 9% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Enhanced Aerodynamics:** The next-generation Bora wheels boast a drop-shaped profile and improved side wind performance, resulting in a 13% linear reduction in drag. - **Reduced Wheel Weight:** The high-end road wheels utilize the Handmade Ultra-Light Carbon (H.U.L.C.) molding process to reduce rim weight by up to 135 grams, providing a lighter cycling experience. - **Advanced Bearing Technology:** The Ultra WTO model features Ceramic Ultimate Level Technology (CULT) bearings, optimizing energy transfer and enhancing performance for demanding cyclists. ### Where This Applies - **Cycling Equipment:** The introduction of the Ultra WTO and WTO Bora models in Campagnolo's high-end road wheel collection presents an opportunity for cycling equipment manufacturers to capitalize on the demand for enhanced aerodynamics and reduced weight. - **Sports Performance:** Athletic performance companies can tap into the trend of reduced wheel weight and advanced bearing technology to create innovative products that elevate the performance of professional cyclists and athletes. - **Carbon Fiber Manufacturing:** The Handmade Ultra-Light Carbon (H.U.L.C.) molding process used to reduce rim weight in the high-end road wheels opens up possibilities for carbon fiber manufacturing companies to develop lighter and stronger materials for various industries. ## Related on Trend Hunter - [Versatile Efficient Bikes](https://www.trendhunter.com/trends/campagnolo.md) - [Ultra-Lightweight Road Bikes](https://www.trendhunter.com/trends/ultimate-cfr-di2.md) - [Fully-Equiped Aero Bikes](https://www.trendhunter.com/trends/oltre.md) - [Aerodynamic Carbon Road Bikes](https://www.trendhunter.com/trends/cannondale-supersix-evo-lab71.md) - [Ultra-Stiffened Road Bikes](https://www.trendhunter.com/trends/highperformance-road-bike.md) - [Colored Carbon Fibre Wheels](https://www.trendhunter.com/trends/parcours-x-hypetex.md) - [Next-Gen Ultralight Composite Spokes](https://www.trendhunter.com/trends/composite-spokes.md) - [Performance-Oriented Carbon Fiber Frames](https://www.trendhunter.com/trends/carbon-fiber-frame.md) - [Innovative Wheel Offset Technology](https://www.trendhunter.com/trends/hulk-offsets.md)