# Forest-Inspired Hand Washes Kōv's High-End Hand Wash is Silky Soft and Calmly Aromatic By Kalin Ned | Published 2021-03-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/highend-hand-wash References: [kovskincare](https://kovskincare.com/products/hand-wash) [Kōv](https://www.trendhunter.com/trends/sungrown-natural-luffas) offers an exceptional high-end hand wash that is bound to impress consumers with its silky texture, deep cleansing abilities, and refreshing aroma which is described aptly as "a walk through a coastal forest in the rain." The formula is powered by black spruce, [giant kelp which deeply hydrates](https://www.trendhunter.com/trends/osea-malibu), and "a fruit salad of vitamin-rich botanicals [that] nourish." In addition, consumers can rest assured that the high-end hand wash does not contain any synthetic preservatives or surfactants. In addition, Kōv is a nature-inspired brand that takes the environment as a top priority, stating that "[the brand] is for conservation and biodiversity." To honour this, Kōv's products are packaged without waste, while the ingredients are ethically harvested. Image Credit: K?v ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 64% | Activity: 74% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Hand Hygiene:** There is an opportunity for hand wash and sanitizer companies to offer eco-friendly alternatives that prioritize sustainability. - **Natural Ingredients in Personal Care:** The trend of using natural, plant-based ingredients in personal care products is growing and presents an opportunity for companies to cater to consumers' preference for clean beauty. - **Heritage and Nature-inspired Brands:** Consumers are drawn to brands that showcase a strong connection to nature and heritage, which presents an opportunity for brands to create authentic and compelling marketing narratives that appeal to consumers' values. ### Industries Being Reshaped - **Personal Care:** The personal care industry could explore incorporating natural and sustainable ingredients in their products to align with consumers' demand for eco-friendly and ethically-sourced products. - **Hospitality:** Hotels and resorts can differentiate themselves by offering eco-friendly and high-end toiletry products that prioritize sustainability and alignment with consumers' values. - **Home Fragrance:** The home fragrance industry can expand by creating nature-inspired scents that are curated for different rooms and spaces, engaging consumers in a multi-sensory experience that brings the outdoors inside. ## Related on Trend Hunter - [Coastal-Inspired Personal Care Sets](https://www.trendhunter.com/trends/personal-care-set.md) - [Woodsy Body Washes](https://www.trendhunter.com/trends/savon-du-bois.md) - [Tree Scrap Body Washes](https://www.trendhunter.com/trends/laurel-bath-house-mourning-wood.md) - [Plant-Based Hydrating Hand Soaps](https://www.trendhunter.com/trends/hydrating-hand-soap.md) - [Sustainable Hand Wash Concentrates](https://www.trendhunter.com/trends/hydrating-handwash-concentrate.md) - [Functional Fragrance Body Washes](https://www.trendhunter.com/trends/signature-scents-signature-actives.md) - [Skincare-Inspired Hand Sanitizers](https://www.trendhunter.com/trends/noshinku.md) - [Naturally Derived Hand Soaps](https://www.trendhunter.com/trends/native-liquid-hand-soap.md) - [Holiday Hand Soap Bundles](https://www.trendhunter.com/trends/cleancult.md)