# Supermarket Wine Bars This High-End Grocery Store Allows Customers to Stay for a Drink By Katherine Pendrill | Published 2015-09-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/highend-grocery-store References: [psfk](http://www.psfk.com/2015/09/buy-beer-and-drink-it-in-store-whole-foods-starbucks-target-wine.html) & [wholefoodsmarket](https://www.wholefoodsmarket.com/service/boathouse-wine-bar) [Whole Foods Market](https://www.trendhunter.com/trends/dash-cart) is the latest high-end grocery store to allow customers to purchase and consume alcohol in the store. In recent years, supermarkets have moved beyond the traditional retail model. Grocery stores are now becoming community hubs instead of just food outlets. The new Whole Foods Market campaign is aimed at fostering stronger consumer-to-brand relationships in stores. In order to give customers a complete brand experience, the high-end grocery store is outfitting several locations with wine bars and unique alcohol menus. The company has even hired a master sommelier to curate the selection of wine available to customers. The goal is to turn grocery shopping into a fun outing, rather than a boring weekly task. The new wine bars provide customers with an additional lifestyle experience that helps to set Whole Foods Market apart from other grocers. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 72% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Alcohol in Supermarkets:** The trend of allowing customers to purchase and consume alcohol in high-end grocery stores is creating opportunities for innovative experiences and fostering stronger consumer-to-brand relationships. - **Supermarket Community Hubs:** Supermarkets transforming into community hubs, such as Whole Foods Market's wine bars, open up possibilities for redefining the grocery shopping experience and attracting customers for more than just food purchases. - **Enhanced Retail Experiences:** The addition of wine bars and unique alcohol menus in grocery stores like Whole Foods Market introduces an enhanced retail experience that turns shopping into an enjoyable outing, presenting opportunities for differentiated offerings. ### Where This Applies - **Grocery Retail:** The trend of alcohol in supermarkets creates disruption in the traditional grocery retail industry, encouraging competitors to explore similar innovations to remain competitive in customer experience. - **Hospitality:** The emergence of wine bars in high-end grocery stores opens up crossover opportunities between the grocery and hospitality sectors, where businesses can collaborate to create unique experiences and attract more customers. - **Wine and Spirits:** Supermarket wine bars, like those in Whole Foods Market, present disruptive innovation opportunities for the wine and spirits industry to expand their reach and engage with customers in new retail environments. ## Related on Trend Hunter - [Curated Craft Beer Stores](https://www.trendhunter.com/trends/craft-beer-stores.md) - [Consumer-Driven Grocery Stores](https://www.trendhunter.com/trends/waitrose-home-of-food-lovers.md) - [Leisure Activity Grocery Stores](https://www.trendhunter.com/trends/freshtake-concept-grocery-store.md) - [Educational Sober Alcohol Markets](https://www.trendhunter.com/trends/sobr-market.md) - [Ethical Neighborhood Convenience Stores](https://www.trendhunter.com/trends/betterforyou-store.md) - [Convenience Store Wine Ranges](https://www.trendhunter.com/trends/private-label-wine.md) - [Grocer-Backed Orange Wines](https://www.trendhunter.com/trends/aldi-8.md) - [Boutique Grocery Designs](https://www.trendhunter.com/trends/meadow-lane-store.md) - [Global Food Retail Expansions](https://www.trendhunter.com/trends/supermarket-italy.md)