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# Affordable Designer Cosmetics
E.L.F and Christian Siriano Partnered to Offer High-End Cosmetics

By Ell Smith | Published 2018-02-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/highend-cosmetics
References: [teenvogue](https://www.teenvogue.com/story/elf-cosmetics-christian-siriano-collaboration) & [elfcosmetics](https://www.elfcosmetics.com/makeup/siriano-spring-18-looks?utm_source=Affiliate&utm_campaign=10&utm_medium=Linkshare&rmtsref=LinkShare&ranMID=39724&ranEAID=TnL5HPStwNw&ranSiteID=TnL5HPStwNw-j.Xf1WKamXo.c.f1d8v1sA&siteID=TnL5HPStwNw-j.Xf1WKamXo.c.f1d8v1sA)

The affordable cosmetics company, e.l.f has partnered with the American fashion designer Christian Siriano to offer consumers a line of colorful, high-end cosmetics for drugstore prices.

The collaborative line is spring-ready and consists of four items including a tinted lip oil, a pink matte lipstick, a bold eyeshadow palette and a hot pink makeup pouch to carry it all around in. The most expensive item is only $12 and ensures consumers are making the most of their money, as the palette comes equipped with eight eye-popping hues. According to Siriano, this cosmetic line was inspired by the designer's Spring 2018 fashion collection, which was infused with color, vibrancy and floral, spring-inspired motifs.

Image Credit: E.L.F Cosmetics via Instragram, @elfcosmetics

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 47% | Activity: 51% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Affordable Designer Cosmetics:** Collaborations between affordable cosmetic brands and high-end designers offer consumers access to high-quality products at affordable prices.
- **Colorful, High-end Cosmetics:** The demand for vibrant, high-quality cosmetics encourages collaborations between fashion designers and cosmetic brands to create products that cater to consumer preferences.
- **Spring-inspired Cosmetics:** Cosmetic lines inspired by fashion collections allow consumers to incorporate current fashion trends into their beauty routines.

### Sectors Adopting This

- **Cosmetics:** Affordable designer collaborations disrupt the cosmetics industry by introducing high-quality products at lower price points.
- **Fashion:** The partnership between cosmetic brands and fashion designers opens up new possibilities for cross-industry collaborations and expansion of product offerings.
- **Retail:** The availability of affordable designer cosmetics in retail stores attracts a wider customer base and drives sales in the beauty industry.

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