# Saucy High-Definition Screen Campaigns
Zaxby’s is Leveraging the Busy Black Friday Shopping Period

By Kalin Ned | Published 2024-11-26 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/highdefinition-screen
References: [prnewswire](https://www.prnewswire.com/news-releases/zaxbys-takes-over-black-friday-tv-displays-at-1-200-walmart-locations-with-exclusive-saucy-screensaver-deal-302313848.html)

![Saucy High-Definition Screen Campaigns](https://cdn.trendhunterstatic.com/thumbs/552/highdefinition-screen.jpeg)

Zaxby is attracting customers with a creative marketing campaign by showcasing its 'Zax Packz' meals on high-definition screens at over 1,200 Walmart locations. By doing so, the fast-casual chain effectively integrates its brand into a high-traffic retail environment. This initiative links the convenience of group meals with the hustle of Black Friday shopping, making it an appealing option for consumers looking for an easy, satisfying dining solution during a hectic day.

The high-definition screen campaign stands out with an exclusive discount tied to its app, which will provide a 20% price reduction on Zax Packz meals. This deal is accessible by scanning a QR code displayed on Walmart’s in-store TVs, simplifying the process for shoppers already engaged in retail activities.

Image Credit: Zaxby