# Boozy Recipe Apps The Highball App Enables Social Sharing of Cocktail Recipes By Rebecca Byers | Published 2015-04-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/highball-app References: [highsnobiety](http://www.highsnobiety.com/2015/04/10/highball-app-allows-you-to-share-and-collect-cocktail-recipes/) & [itunes.apple](https://itunes.apple.com/ca/app/id973319934?mt=8) The Highball app is a digital cocktail recipe box of sorts that enables users to collect, contribute and share their favorite drinks. Users can connect the app to various social networks and [share their favorites](https://www.trendhunter.com/trends/coffeepedia) with their friends. The app features a beautifully designed interface that is easy to navigate and aesthetically pleasing, with a color palette that is earthy and cool. Each recipe is stored as a stylish [recipe card](https://www.trendhunter.com/trends/recipe-hub1) that can be edited to include notes on personal tastes. The Highball app is free and available for download in the iTunes store. While there are many [cocktail recipe apps](https://www.trendhunter.com/trends/bottle-raiders), Highball is likely picking up speed based on the way it has differentiated itself from the competition in terms of user experience, design execution and shareability. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 24% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Social Cocktail Sharing:** Opportunity to create more social-based recipe sharing apps - **Stylish Recipe Cards:** Potential to incorporate visually appealing recipe cards in recipe sharing and cooking apps - **Personalized Cocktails:** Opportunity to make cocktail apps more personalized for users ### Industries Being Reshaped - **Hospitality:** Integration of Highball app into bars and restaurants can greatly enhance customer experience - **Mobile App Development:** Incorporation of visually appealing and socially sharable components can create a new generation of recipe and food apps - **Alcohol / Beverage Industry:** Incorporating personalized recipe creation and sharing can increase customer engagement with specific products and brands ## Related on Trend Hunter - [Mixology Assistant Apps](https://www.trendhunter.com/trends/sip-cocktails.md) - [Personalized Mixology Apps](https://www.trendhunter.com/trends/mixology-apps.md) - [App-Enabled Cocktail Makers](https://www.trendhunter.com/trends/bartifier-cocktail-maker.md) - [Drink Tracking Apps](https://www.trendhunter.com/trends/mixmate.md) - [Digital Mixology Guides](https://www.trendhunter.com/trends/cocktail-codex.md) - [AI Cocktail Assistants](https://www.trendhunter.com/trends/thirsty-bot.md) - [Bartender Collaboration Apps](https://www.trendhunter.com/trends/drinktank.md) - [Refreshing Whisky Cocktails](https://www.trendhunter.com/trends/whitebox-whisky-highball.md) - [Commercial AI Mixologists](https://www.trendhunter.com/trends/brandmuscle-tastebuds.md)