# Cramp-Focused Healthy Comfort Foods Ayraah Lodha Launches High5 Snacks with Nutritious Ingredients By Amy Duong | Published 2021-04-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/high5 References: [highfivesnacks](https://www.highfivesnacks.com/) & [indianexpress](https://indianexpress.com/article/parenting/nutrition/12-year-old-child-entrepreneur-launches-healthy-comfort-food-for-menstrual-cramps-7251914/) High5 is a comfort food label focusing on healthy alternatives started by 12 year old, Ayraah Lodha. She is a student of [Ascent International School](https://www.trendhunter.com/trends/cereal-whey-protein) and after beginning her menstrual cycles, she realized that the Indian market was lacking products that would be nutritional and enhance moods. She conducted research with a sample set of about 100 women to find that most of them experience mood swings, period cramps, and crave comfort foods. She discovered that food items such as dates and [dark chocolate are rich in iron](https://www.trendhunter.com/trends/superfoodinfused-chocolate-bites) and are natural mood enhancers. From this, she launched High5, which sells delicious [deconstructed granola bars](https://www.trendhunter.com/trends/fibre-protein-bars) that are specifically created to help women during their menstrual cycles. Image Credit: PR Handout ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 6% | Activity: 19% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Comfort-focused Healthy Snacks:** There is an opportunity to create more healthy comfort foods that cater to specific dietary and nutritional needs in a convenient and accessible way. - **Menstruation-focused Food:** Developing food products that are specifically designed to alleviate period symptoms and improve womens' health can be a disruptive innovation opportunity. - **Entrepreneurship in Youth:** Encouraging and supporting young entrepreneurs can lead to impactful and innovative businesses like High5 Snacks. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore developing specialized products for targeted health benefits and specific dietary needs. - **Health and Wellness:** The health and wellness industry can expand their product line to address women's menstrual health and alleviate associated symptoms. - **Education:** The education industry can support entrepreneurship programs and initiatives to foster innovation and creativity among young students. ## Related on Trend Hunter - [Cramp Relief Chocolates](https://www.trendhunter.com/trends/bloody-delicious-chocolate.md) - [Women-Supporting Functional Food Brands](https://www.trendhunter.com/trends/old-mill-goods.md) - [Maternity-Supporting Snack Lines](https://www.trendhunter.com/trends/nutrizoe.md) - [Gen Z-Focused Menstrual Care](https://www.trendhunter.com/trends/cycl.md) - [Menstruation Support Snack Bars](https://www.trendhunter.com/trends/the-pms-bar.md) - [Mood Management Bars](https://www.trendhunter.com/trends/mood-bars.md) - [Migraine Management Snacks](https://www.trendhunter.com/trends/migraine-friendly-snack.md) - [Convenient Postpartum Snacks](https://www.trendhunter.com/trends/support-snacks.md) - [Portable Energy Bar Lineups](https://www.trendhunter.com/trends/eatfit.md)