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# Artsy Finance Books
High Yield Future Tense Gets a Facelift For Its 50th Anniversary

By Meghan Young | Published 2016-04-16 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/high-yield-future-tense
References: [fastcodesign](http://www.fastcodesign.com/3058944/pentagram-sexes-up-the-stodgy-world-of-finance/10) & [nyssa.org](http://www.nyssa.org/HighYieldFutureTense.aspx)

If old fictional classics can be beautifully redesigned throughout the years -- hitting especially high notes on milestones -- it should only be the same for other books such as High Yield Future Tense. Yes, this tomb is a boring finance book, but that doesn't mean it has to look boring. After all, it is a sort of bible in the industry.

Designed by Eddie Opara of [Pentagram](https://www.trendhunter.com/trends/corporate-identity), High Yield Future Tense breaks the mold in a way that is only natural. He believes "Finance books deserve the same graphical treatment as [books about fashion or architecture](https://www.trendhunter.com/trends/dialogues-on-form)." With bold typography, bolder colors and stunning graphics, the textbook is one that people will want to keep for years to come.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 49% | Activity: 54% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Redesigned Finance Books:** Opportunities exist to revamp and modernize finance books to make them visually appealing and engaging.
- **Graphical Treatment of Financial Textbooks:** Applying bold typography, vibrant colors, and stunning graphics to finance textbooks can enhance their aesthetic appeal.
- **Elevating Design in Financial Literature:** Recognizing the importance of design in finance literature can lead to more visually appealing and enjoyable reading experiences.

### Who This Affects Most

- **Publishing:** The publishing industry can explore the opportunity to redesign finance books and incorporate more engaging visuals to attract readers.
- **Education:** Educational institutions and e-learning platforms can adopt visually enhanced finance textbooks to create a more engaging learning experience for students.
- **Finance:** The finance industry can embrace the idea of visually appealing finance literature to enhance knowledge sharing and make complex concepts more accessible.

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