# High-Waisted Backlash Websites Cater to Bashing Mom Bum Pants By Christopher Masak | Published 2009-10-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/high-waisted-pants References: [yourpantsaretoohigh](http://yourpantsaretoohigh.com/) & [facebook](http://www.facebook.com/group.php?gid=93102167550) The days of high-waisted pants and hip hugging britches are numbered as a small but vocal group of web-savvy individuals are conducting campaigns to rid the world of high pants. From social networking groups to websites dedicated to taking down high-waisted pant wearers (YourPantsAreTooHigh.com), it seems that the days of [upwardly-drawn leggings](https://www.trendhunter.com/trends/align-no-line-highrise-pant) and throwback slacks intentionally worn high on the waist are coming to an end with the force of the blogosphere supporting the noble cause. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 8% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Low-rise Resurgence:** Opportunity for fashion brands to bring back low-rise pants as a counter trend to high-waisted pants. - **Straight Leg Comeback:** Opportunity for denim companies to introduce straight-leg pants as a modern and more flattering alternative to both high-waisted and low-rise pants. - **Eco-friendly Denim:** Opportunity for sustainable fashion brands to create eco-friendly denim options as a way to lure customers who are looking for ethically made and environmentally conscious clothing. ### Where This Applies - **Fashion Industry:** Industry can leverage the high-waisted backlash trend to introduce new products and capitalize on consumer demands for anti-high rise clothing. - **Denim Industry:** Industry can provide alternative styles such as low-rise and straight-leg jeans. - **Sustainable Fashion Industry:** Industry can provide eco-friendly denim options to appeal to the conscious consumer. ## Related on Trend Hunter - [Flattering Retro Oversized Denim](https://www.trendhunter.com/trends/jnco.md) - [Trend-Driven Shaping Jeans](https://www.trendhunter.com/trends/spanxshape-authentic-360-denim.md) - [Elegant High-Waisted Panties](https://www.trendhunter.com/trends/french-cut-briefs.md) - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [One-Legged Luxury Fashion Jeans](https://www.trendhunter.com/trends/onelegged-jean.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Menstrual Product-Celebrating Jeans](https://www.trendhunter.com/trends/u-by-kotex-maximalism-jeans.md) - [Fall Denim Style Launches](https://www.trendhunter.com/trends/fall-denim-styles.md) - [Seamless Active Legging Designs](https://www.trendhunter.com/trends/align-no-line-highrise-pant.md)