# Seamless High Waisted Leggings 100% of Proceeds from Aerie's Exclusive Leggings Go to Bright Pink By Riley von Niessen | Published 2019-10-10 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/high-waisted-legging References: [ae](https://www.ae.com/ca/en/p/women/leggings/aerie-leggings/aerie-limited-edition-play-seamless-high-waisted-legging/9891_1691_663) & [brightpink.org](https://www.brightpink.org/) With October being [Breast Cancer Awareness Month](https://www.trendhunter.com/trends/thrive-causemetics1), [Aerie](https://www.trendhunter.com/trends/ae-foundation) chose the occasion to launch a limited edition version of its high waisted Play leggings in a vivid hue of pink, with 100% of the proceeds going towards Bright Pink: a non-profit that's dedicated to raising awareness and funds for the prevention and early detection of breast and ovarian cancer in young women. The full length leggings are incredibly comfortable to wear, with the brand's Feel Smooth material used to craft them, and the [seamless design](https://www.trendhunter.com/trends/comfortable-seamless-bras) ensuring that they don't dig into the skin. The colorful leggings are free of any branding and excess embellishments, however inside of the waistband is an inspiring quote that reads "Can't Stop Me." To match the leggings, Aerie also released a matching sports bra, the proceeds from which will also go towards Bright Pink. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 70% | Activity: 37% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Breast Cancer Awareness:** Opportunity for businesses to create limited edition products and donate proceeds to breast cancer organizations. - **Comfortable Leggings:** Disruptive innovation opportunity to create seamless and comfortable leggings for daily wear. - **Non-profit Collaborations:** Businesses can collaborate with non-profits to create exclusive products and raise awareness for causes. ### Industries Being Reshaped - **Apparel:** Innovations in comfortable and seamless leggings for various activities and fashion purposes. - **Fitness:** Opportunity for fitness brands to create comfortable and supportive sports bras that contribute to a cause. - **Non-profit:** Collaboration with brands and businesses to create exclusive products that support fundraising efforts. ## Related on Trend Hunter - [Breast Cancer Awareness-Supporting Socks](https://www.trendhunter.com/trends/power-in-pink.md) - [Seamless Active Legging Designs](https://www.trendhunter.com/trends/align-no-line-highrise-pant.md) - [Flattering Comfortable Leggings](https://www.trendhunter.com/trends/all-day-legging.md) - [High-Performance Recycled Polyester Leggings](https://www.trendhunter.com/trends/id-train-colorblock-leggings.md) - [Lymphatic Drainage Leggings](https://www.trendhunter.com/trends/loriginal-full-leggings.md) - [Post-Surgery Garment Ranges](https://www.trendhunter.com/trends/primark-breast-cancer-awareness-collection.md) - [Performance Functional Leggings](https://www.trendhunter.com/trends/tighties.md) - [Post-Surgery Friendly Swimwear](https://www.trendhunter.com/trends/prettylittlething-and-girlvscancer.md) - [Breast Cancer Awareness-Focused Mascaras](https://www.trendhunter.com/trends/thrive-causemetics1.md)