# Augmented Reality Sneakers The Monte Z High-Tech Sneakers Have a Design That Comes to Life in AR By Laura McQuarrie | Published 2017-06-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/high-tech-sneakers References: [japantrends](http://www.japantrends.com/dancer-mirai-moriyama-onitsuka-tiger-anrealage-augmented-reality-sneakers/) & [anrealage](http://www.anrealage.com/) In Japan, consumers will soon be able to purchase a pairs of high-tech sneakers created by [Onitsuka](https://www.trendhunter.com/trends/onitsuka-tiger-1) [Tiger](https://www.trendhunter.com/trends/cacti-wellness-gua-sha) and Anrealage. Two kinds of Monte Z shoes have been created with a design that comes to life with augmented reality. When the shoes are viewed through the lens of the Anrealage AR3 app, smartphone users are able to see a striped logo appear before their eyes, alongside a "special AR sound." To promote the release of the Monte Z [augmented reality sneakers](https://www.trendhunter.com/trends/try-on-tech), Anrealage and Onitsuka Tiger collaborated with actor and dancer Mirai Moriyama to create a dynamic, artful video showing off the unique features of the footwear. There are now a number of t-shirts, hats and jackets that boast secret AR features, which add a new dimension to ordinary interactions with clothing and accessories. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 35% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Augmented Reality Fashion:** The use of augmented reality technology to enhance fashion design and consumer experience. - **Ar-enabled Footwear:** Footwear with augmented reality features to enhance brand promotion and consumer experience. - **Interactive Apparel:** Apparel embedded with augmented reality technology to create interactive elements and unique experiences for consumers. ### Sectors Adopting This - **Fashion Retail:** Innovative fashion retailers can develop AR features and elements in their products to attract and retain customers. - **Mobile App Development:** Mobile app developers can create AR-enabled applications for fashion companies and provide users with unique shopping experiences. - **AR Technology:** AR technology companies can partner with fashion retailers to develop and provide augmented reality experiences for consumers. ## Related on Trend Hunter - [RFID-Enabled Sport Sneakers](https://www.trendhunter.com/trends/banbroken-artdesign-sport-shoes.md) - [Magazine-Integrated QR Features](https://www.trendhunter.com/trends/arcade.md) - [AR Fashion Creations](https://www.trendhunter.com/trends/eternitee-ar-platform.md) - [Anime-Inspired Retro Apparel](https://www.trendhunter.com/trends/onitsuka-tiger-1.md) - [Augmented Reality Stores](https://www.trendhunter.com/trends/ar-store.md) - [Gamified AR Footwear Fittings](https://www.trendhunter.com/trends/tootsie-augmented-reality.md) - [AR Garment Try-Ons](https://www.trendhunter.com/trends/augmented-reality-1.md) - [Virtual Footwear Try-Ons](https://www.trendhunter.com/trends/try-on-tech.md) - [Digital-World-Based Shoe Collections](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost.md)