# Brainstorming Set Ups Sofa Community By Going Like Sixty | Published 2008-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/high-tech-requires-high-touch-bring-in-the-sofa-community References: [inventorspot](http://inventorspot.com/articles/sofa_community_savvy_seating_soc_10585) & [martin.zampach](http://martin.zampach.com/portfolio/furniture-design) I can't envision this [modular seating](https://www.trendhunter.com/trends/pla-modular-chair) working in a home setting, unless it's a gigantic home. But in an office environment, this arrangement would make communication and creativity soar. Instead of sitting around a conference table, or even sitting around in sofas and chairs, which hinder face to face contact, this sofa invites conversation and eye contact and relaxation. The unique design, ideal for brainstorming sessions, is by Czech designer [Martin Zampach](http://martin.zampach.com/portfolio/furniture-design). Here's another great design to breed group innovation: ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 21% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Modular Seating:** Modular seating arrangements enhance communication and creativity in office environments. - **Conversation-focused Furniture:** Furniture designs that promote conversation and eye contact facilitate brainstorming sessions. - **Group Innovation Design:** Designs that foster group innovation by encouraging collaboration and relaxation. ### Who This Affects Most - **Office Furniture:** The office furniture industry can explore modular seating and conversation-focused designs to enhance communication and creativity in the workplace. - **Interior Design:** The interior design industry can leverage conversation-focused furniture designs to create innovative spaces for brainstorming sessions. - **Creative Collaboration Tools:** Developing creative collaboration tools that incorporate group innovation designs can disrupt the market and improve collaboration processes. ## Related on Trend Hunter - [Hybrid Sofa Designs](https://www.trendhunter.com/trends/adaptable-sofa-system.md) - [Modular Table Seatings](https://www.trendhunter.com/trends/modular-table-and-chair.md) - [Mountainous Modular Office Furniture](https://www.trendhunter.com/trends/summit-furniture.md) - [Modular Plant-Friendly Furniture](https://www.trendhunter.com/trends/bob-corner-sofa.md) - [Workplace-Centric Furniture Designs](https://www.trendhunter.com/trends/prostoria.md) - [Modular Multifunctional Sofa Designs](https://www.trendhunter.com/trends/hulala-home-elitenest.md) - [Stacked Brick-Like Sofas](https://www.trendhunter.com/trends/soft-brick-modular-sofa.md) - [Contemporary Dynamic Workspaces](https://www.trendhunter.com/trends/officetopia.md) - [Family-Friendly Modular Couches](https://www.trendhunter.com/trends/rubik-v-cloud-modular-couch.md)